
Originally Posted by
SpaceGhost2K-XBA
Part of that is true, but I've always been more interested in the workings of the industry than the actual playing of games.
I'm going to be critical of Game Crazy for a second, even though I currently work there. We are out of COD4. We're out of Madden 09. We're out of Dead Space. We have one copy of Fable 2 after being out. We get a lot of pressure to sell MVP cards, console warranties, disc game guards (disc warranties) and take preorders. All of those are ways to bring in money without actually giving out a tangible product. Now I'm not saying those things aren't of value. Certainly, if your console dies, or your disc dies, or you buy used games at all, it's a deal. But WTF happened to being in the game business to sell GAMES?
They track all that stuff plus number of transactions, dollars per ticket, items per ticket, new and used percents, etc. And you're held accountable for those numbers. But what everybody seems to be missing is that these things ARE NOT THE GOAL. These things are indicative of the health of your store. If you are talking to customers and not just ringing things up, those numbers will be there, but sometimes they won't be. You can't beat peopel up because their numbers aren't there.
In the end, there's only ONE number that matters, and that's how much profit your store has made.
See, here's how it works. Organizations don't think very highly of their employees. Upper management doesn't think that lower management can be given a directive like, "You need to make $XXXXX in profit this quarter" and then let the management do it. What they do is, they lay down these metrics, or ways to measure the store, and they hold you accountable for those, figuring that if you hit those, you'll hit the profit number. Well people get praised for hitting them and beat up for not hitting them, and they actually have no idea whether their store was profitable or not. They don't even have a target number for profit, just for sales. And again, upper management figures that if they set a sales target, set a used game percentage target, set a dollar per ticket target, set an items per ticket target, set a warranty target, set an MVP card target and so on, that it will all magically come together to hit that profit number.
The problem is... you can't hit ANY number if you don't have Dead Space and Fable II and Spiderman and Madden 09 and Call of Duty 4 - the most played online game of the whole freakin' year. You can't get used games traded in if you don't have new games to sell to the people in the first place. Used games drive profit. Used games drive MVP sales. Used games drive disc warranties. All of that dies if you don't start off with new games. With Christmas coming, people want new games to give as gifts. If you don't have them, they don't get something else. They GO somewhere else.
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