NEWS - Monday, October 18, 2010


Microsoft Preparing $500 Million Marketing Kinect

With its Kinect device on the horizon and some potential players still skeptical, Microsoft is preparing to do what it does best: throw money at it. Gobs and gobs of money. The NY Post reports that the company is set to kick off a $500 million marketing effort for this holiday season. To top it off, hit-maker Steven Spielberg has been assisting on the launch blitz plans since they started over a year ago.
Microsoft has penned deals for co-marketing with several other popular brands, like Pepsi, Kellogg’s cereals, and Burger King. The company is targeting its advertising on channels like Nickelodeon, Disney’s family of channels, and YouTube. AgencyTwoFifteen, the ad company behind Halo Reach’s "Deliver Hope" and Gears of War 3’s "Ashes to Ashes" trailers, has made TV spots to air with Dancing with the Stars and Glee. Print ads will cover non-gaming magazines like People and InStyle.

The strategy seems to be reaching outside the hardcore gaming market, which is already familiar with the device. To the broader public, a marketing campaign like this is designed to generate hype through saturation, and chances are most people will be hearing about it for the first time. Even if you don’t want a Kinect yet, Microsoft is going to make sure you see plenty of it in the next few months.


Source: http://www.1up.com

Site Statistics

Registered Members: 51,128
Forum Posts: 725,924
Xbox One Titles: 3,264
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,113
Member Reviews: 10,339
News Articles: 15,865
Screenshots: 34,691
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

2021: XBA is still here
Post by shrew king
1 Replies, 8023 Views

Watch Dogs: Legion
Post by Nato King
0 Replies, 24047 Views

Xbox Series X or S
Post by Nato King
5 Replies, 30030 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 23137 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 22329 Views

Xbox one no signal
Post by debrartin
0 Replies, 47020 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 49167 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 43763 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 71956 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 30867 Views

Squad Up
Post by samslophead
0 Replies, 70871 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 56469 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 110332 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 79900 Views

Happy Birthday, Me.
Post by SnoochyBoochy
4 Replies, 96461 Views

© 2000-2021 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics