NEWS - Thursday, March 31, 2011


Microsoft loses marketing VP Mich Mathews

Microsoft just lost its VP of global marketing. Mich Mathews, Microsoft’s head of marketing for the last twenty-two years, told the company last night that she would be leaving. And the big deal is...?

Mathews oversees $1 billion in annual marketing spending for the company, including its consumer brands Xbox, Bing, and Windows.

Mathews told AdAge this morning that she made the decision over the Christmas holidays and does not have another job lined up. She didn’t leave during the holidays because she felt that the company needed her oversight as it went through a big upheaval of its media relationships. Publicis Groupe’s Starcom Mediavest is now in charge of Microsoft’s U.S. buying and global planning and strategy, while Interpublic Group of Companies’ Universal McCann will stay on to handle buying duties in approximately 35 markets outside of the U.S. Mathews stayed on to see the changes through, but now feels it’s time to check out.

She didn’t give any specific reason for her departure, other than that she feels it’s time to do something different. Having been with the company for twenty-two years, she’s ready to move in a different direction and start "chapter two" of her life.


Read More Here

 


Source: http://vator.tv/

Site Statistics

Registered Members: 52,336
Forum Posts: 725,928
Xbox One Titles: 3,615
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,170
Member Reviews: 10,339
News Articles: 16,074
Screenshots: 35,279
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News



Dustwind - The Last Resort Is Now Available

Dustwind - The Last Resort Is Now AvailableTwenty-five years have passed since the ‘Awakening’ – a cataclysmic event triggered by a renegade artificial intelligence known as ‘Mainframe’. The AI’s robot armies targeted all other life forms on Earth. Humans won the war, but only barely.


Merek’s Market is Now Open for Business

Merek’s Market is Now Open for BusinessMerek’s Market is a chaotic crafting game about running a medieval shop. We’ve all thrown down our bags of gold to stock up for the next adventure but what about the poor souls rushing around behind the counter trying to fill our inventory?





See News Archives

Community Forum Activity

2021: XBA is still here
Post by shrew king
2 Replies, 13526 Views

Watch Dogs: Legion
Post by Nato King
0 Replies, 31286 Views

Xbox Series X or S
Post by Nato King
5 Replies, 41087 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 33683 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 33780 Views

Xbox one no signal
Post by debrartin
0 Replies, 54210 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 56559 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 49291 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 79988 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 39046 Views

Squad Up
Post by samslophead
0 Replies, 86012 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 64710 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 123564 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 85713 Views

Happy Birthday, Me.
Post by SnoochyBoochy
4 Replies, 105484 Views

© 2000-2021 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics