NEWS - Thursday, July 28, 2011

MX Vs. ATV Alive DLC experiment was epic fail

In an attempt to "take some of our learnings from the free-to-play market and apply them to the console world", THQ released the off road racer at the budget price of $39.99, with less content on the disc than you’d expect in a full-price title, but placing a bigger focus on regular and substantial paid DLC packs that would allow players to selectively purchase the elements of the game they wanted.

But Farrell said in a recent earnings call that while the reduced entry price "gave us good acceleration of sales, it just wasn’t enough to drive the installed base to what we wanted to do".

Ignoring factors such as the poor reviews for the game (63 and 62-out-of-100 Metacritic averages on Xbox and PS3 respectively), Farrell deemed the pricing structure a failure. "Our takeaway there is it’s not a great model in the console market because with the high fixed cost of goods in the current console model, you can’t get the price point low enough to drive that installed base for the client out there to drive the DLC."

We thought the idea was (and still is) an interesting one - just poorly executed. The game, to start with, just wasn’t good enough; the on-disc content was overly minimal to point of it feeling like a rip off despite the slightly lower price tag.

But the thought of being able to pay for the parts of a game you want and leave out the parts you don’t is appealing. We’d be interested to see how this build-it-yourself structure would work with a more desirable franchise - like Call of Duty, for example - and with a starting package that warrants the entry price tag and better-timed, more substantial DLC releases that truly allow gamers to craft the game they want.

Click to view larger image


Site Statistics

Registered Members: 73,371
Forum Posts: 725,954
Xbox One Titles: 4,748
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,373
Member Reviews: 10,339
News Articles: 16,450
Screenshots: 37,149
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News

Evil West Available Now

Evil West Available NowThis exhilarating adventure set in a twisted, never-before-seen fantasy version of the Old West awaits intrepid players daring enough to battle bloodthirsty monsters in stylish, gory action combat.

BLACKTAIL Get New Overview Trailer

BLACKTAIL Get New Overview TrailerBLACKTAIL, the surreal, first-person, action-adventure game set in a dark fairy tale world packed with stories and legends retold, has revealed a new gameplay overview trailer for it’s December 15th release.

See News Archives

Community Forum Activity

KeyWe Giveaway!
Post by Variation-XBA
0 Replies, 12413 Views

2021: XBA is still here
Post by shrew king
27 Replies, 90228 Views

Watch Dogs: Legion
Post by Nato King
0 Replies, 92129 Views

Xbox Series X or S
Post by Nato King
5 Replies, 107149 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 103579 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 117415 Views

Xbox one no signal
Post by debrartin
0 Replies, 115594 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 139602 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 106364 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 180017 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 115773 Views

Squad Up
Post by samslophead
0 Replies, 204216 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 146548 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 255811 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 143047 Views

© 2000-2022 - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics