Xbox Addict

XBox Launch Pushed Back

SEPTEMBER 21, 2001

XBOX MANUFACTURING UNDERWAY FOR NOV. 15 LAUNCH DATE

Microsoft Confirms Holiday Season Shipments of 1 Million to 1.5 Million Xbox Units

REDMOND, Wash. - Sept. 21, 2001 - Microsoft Corp. today announced it has begun manufacturing the Microsoft® Xbox™ in Guadalajara, Mexico, and provided new details about the 2001 launch.

Xbox will launch in North America on Nov. 15, 2001. The company also reconfirmed it will ship 1 million to 1.5 million Xbox consoles to North American retailers this holiday season, with replenishment of more than 100,000 Xbox units each week.

"Put a great big ’X’ on Nov. 15," said Robbie Bach, chief Xbox officer at Microsoft. "Xbox is the one worth waiting for. It’s the only video game system being manufactured in North America. This is significant because it assures retailers that we can keep filling the retail channel with new Xbox units week after week."

"Enthusiasm for Xbox is really taking off," said Wayne Yodzio, vice president of Toys "R" Us. "Microsoft is delivering what it takes to make this a great holiday season for us - namely a great lineup of Xbox games, a rapid replenishment plan that will keep our shelves filled with Xbox systems every week, and quantities for the holiday season that will translate the excitement about Xbox into strong sales."

"Having the right infrastructure in place will allow Microsoft to build gamer excitement with available product on the shelves, from launch, through the holidays and beyond," said Peter Moore, president and COO of Sega of America. "Microsoft has recognized that the road to success is more of a marathon than a sprint."