NEWS - Monday, November 12, 2001


The Video Game War Grows

With $1 billion on the table, and uncertainty growing about consumer spending this holiday season, the race to market Microsoft’s Xbox, Sony’s PlayStation 2 and Nintendo’s GameCube consoles is more than just fun and video games.

From television and magazine ads to showcasing gimmicks of fans willing to eat worms for a new video-game console, Microsoft Corp., Nintendo Corp. and Sony Corp. have embarked on an expensive triple-play of marketing might, hoping to score high in the $20 billion-a-year gaming industry.

The lion’s share of the promotional loot will pour from the pockets of Microsoft, the rookie in the gaming world, which has earmarked $500 million to shower the globe with the gospel of its high-powered system, Xbox.

`The $500 million is an unprecedented amount of money,’ GarnerG2 analyst P.J. McNealy said of Microsoft’s plan.

`Couple that with Nintendo and the money Sony is spending, then take what all the channel partners are spending, and we are looking at a $1 billion marketing campaign to sell consoles and software,’ he said.

Give this puppy a read.
Source: http://www.yahoo.com/

Site Statistics

Registered Members: 74,759
Forum Posts: 725,957
Xbox One Titles: 4,884
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,409
Member Reviews: 10,339
News Articles: 16,463
Screenshots: 37,384
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

KeyWe Giveaway!
Post by Variation-XBA
0 Replies, 13437 Views

2021: XBA is still here
Post by shrew king
30 Replies, 99421 Views

Watch Dogs: Legion
Post by Nato King
0 Replies, 94513 Views

Xbox Series X or S
Post by Nato King
5 Replies, 109648 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 105340 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 119820 Views

Xbox one no signal
Post by debrartin
0 Replies, 118079 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 145647 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 111363 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 186665 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 118086 Views

Squad Up
Post by samslophead
0 Replies, 207150 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 148536 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 259380 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 145142 Views

© 2000-2023 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics