NEWS - Friday, November 16, 2001
Times Square to see a lot of GreenTDK Mediactives Shrek for Xbox will be on the Times Square video board from launch until the end of December.
"Times Square is the ideal place to display Shrek for Xbox and gives us the perfect opportunity to capture a wide consumer audience," said Vincent Bitteti, chief executive officer of TDK Mediactive. "We couldnt imagine a better location to show off Shrek. This title combines the best of both worlds - popularity of the box office hit film and the most powerful console on the market."