1 Million Units ShippedMore Than 1 Million Xbox Systems Shipped To North American Retailers In Just Three Weeks
Xbox Systems and Games Selling as Fast as Retailers Can Stock Them
Microsoft Corp. today announced that Microsoft® Xbox™ video game system has surpassed the 1 million mark in shipments, with 1.1 million units "sold-in" to retailers. These sell-in results build on the spectacular Xbox sell-through rate for the systems first two weeks of launch.
At the same time, Xbox games have been selling in record numbers. On average, gamers are purchasing several first- and third-party Xbox games every time they buy an Xbox. The most popular games to date include "Halo™," "Project Gotham Racing™" and "NFL™ Fever 2002" from Microsoft, as well as "Dead or Alive 3™" from Tecmo, Electronic Arts "Madden NFL™ 2002" and Activision, Inc.s "Tony Hawks Pro Skater™ 2x."
"Since the launch, Xbox has driven tens of thousands of gamers into our stores," said Dan DeMatteo, president of GameStop Inc. "Each Xbox shipment we receive sells out immediately, but the great news for gamers is that were getting new Xbox systems multiple times each week."
"Were very pleased with the consumer response to Xbox, having surpassed the 1 million mark at breakneck speed," said Robbie Bach, chief Xbox officer at Microsoft. "This substantiates our belief that gamers would make Xbox one of the hottest gifts for the holidays."
Microsoft plans to ship at least 300,000 additional units into North American retailers through the end of year, putting the system on target with Microsofts goal of delivering 1 million to 1.5 million units for the calendar year. Xbox is the only system being manufactured in close proximity to U.S. retailers, accelerating the manufacturer-to-retailer cycle.