NEWS - Tuesday, January 15, 2002


Microsoft May Do Production in Asia

Microsoft Corp. said on Tuesday it was looking for a production base in Asia to manufacture its Xbox (news - web sites) game console for the Japanese market.

Hirohisa Ohura, managing director of Microsoft Japan, told Reuters in an interview that the consoles will initially be shipped to Japan from Mexico, but that the company may need a production base in the region if demand picks up.

"We are looking for a production base in Asia. At some point, production in Hungary and Mexico would become insufficient," Ohura said.

Microsoft, which is scheduled to roll out the console in Japan on February 22, has outsourced Xbox production for the North America and European markets to Flextronics International Ltd. under a contract that analysts have said is worth $1 billion a year.

Microsoft has set a target of shipping 4.5 million to six million Xboxes worldwide by the end of the fiscal year in June.

Ohura was tight-lipped about Japan shipment targets and on how many consoles will be available on the launch day, but industry analysts expect initial shipments to be around 300,000 units. With a price tag of 34,800 yen ($264), steeper than its rivals, and a lack of attractive software titles, analysts said Xbox may face a hard time tapping into the Japanese market, the home ground of Sony Corp (news - web sites)’s PlayStation 2 (news - web sites) and Nintendo (news - web sites) Co Ltd.’s GameCube. The PlayStation 2 costs 29,800 yen after a 15 percent price cut in late November, while the GameCube, which debuted here in September, sells for 25,000 yen.

Microsoft has said that it will first target avid game users between 18 and 35 years old and then expand the user base.

Ohura stressed the importance of introducing exclusive software titles and also said that Microsoft may acquire small software development firms.

"If we could find small, good developers with talented people, we would like to purchase them," he said.

In June last year, Microsoft bought Chicago-based Bungie Software Products Corp, an independent developer of computer and video games.
Source: http://www.yahoo.com/

Site Statistics

Registered Members: 72,145
Forum Posts: 725,952
Xbox One Titles: 4,570
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,342
Member Reviews: 10,339
News Articles: 16,434
Screenshots: 36,857
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News






Action Adventure RPG Airoheart Out Now

Action Adventure RPG Airoheart Out NowOur story begins in the land of Engard, where our beloved hero Airoheart sets out on a journey to stop his brother’s diabolical plan to unleash an ancient evil that has been sealed in the shadows for generations



See News Archives

Community Forum Activity

KeyWe Giveaway!
Post by Variation-XBA
0 Replies, 8098 Views

2021: XBA is still here
Post by shrew king
25 Replies, 69819 Views

Watch Dogs: Legion
Post by Nato King
0 Replies, 82543 Views

Xbox Series X or S
Post by Nato King
5 Replies, 96736 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 97326 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 108392 Views

Xbox one no signal
Post by debrartin
0 Replies, 106023 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 124607 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 94295 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 162967 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 107541 Views

Squad Up
Post by samslophead
0 Replies, 191448 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 139361 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 239956 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 134356 Views

© 2000-2022 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics