NEWS - Monday, January 28, 2002


Linkin Park Does Xbox!

Microsoft has just announced a sponsorship deal with Warner Bros. recording artist Linkin Park today, marking the game platform’s first music-related marketing effort. As part of the deal, radio stations in cities reached by the band’s Projekt: Revolution tour will be giving away Xboxes signed by Linkin Park! Wow! Souvenir merchandise will bear the Xbox logo, and venues will have a limited amount of promotional signage.

"We don’t enter into these things lightly," said Cindy Spodek Dickey, general manager of Xbox promotions and events. "But this works out so well because the honest truth is they’re fans of Xbox. They even have one on their tour bus." The band is likely to be involved in other cross-promotional activities, but Dickey declined to elaborate, saying it was too early in the discussion phase. According to Dickey, music is an essential part of Xbox’s target audience’s lifestyle. "And one of the competitive edges Xbox has is that the music sounds better and gamers can play the music they want to hear," she said. "Music is really important, and Xbox recognizes that."

This just does to show that Microsoft is very smart with it’s advertising methods for this will get that Xbox logo more display time and hopefully get more people to join this XBox Addict site!


Source: http://www.hollywoodreporter.com/

Site Statistics

Registered Members: 51,806
Forum Posts: 725,926
Xbox One Titles: 3,441
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,138
Member Reviews: 10,339
News Articles: 15,993
Screenshots: 34,930
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

2021: XBA is still here
Post by shrew king
1 Replies, 9887 Views

Watch Dogs: Legion
Post by Nato King
0 Replies, 27128 Views

Xbox Series X or S
Post by Nato King
5 Replies, 34870 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 27451 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 26837 Views

Xbox one no signal
Post by debrartin
0 Replies, 50371 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 52326 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 46530 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 75293 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 34470 Views

Squad Up
Post by samslophead
0 Replies, 76530 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 59324 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 115067 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 82558 Views

Happy Birthday, Me.
Post by SnoochyBoochy
4 Replies, 100384 Views

© 2000-2021 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics