NEWS - Thursday, April 18, 2002
TDK Secures Muppets License
TDK Mediactive, Inc. a global publisher of entertainment software, announced today an exclusive three-year, renewable worldwide licensing agreement with Jim Henson Interactive, a division of The Jim Henson Company, for the Muppets”, one of the most prolific brands in the entertainment industry. The agreement ensures TDK Mediactive exclusive rights to develop and publish games based on many of the Classic Muppet characters, including Kermit the Frog”, Miss Piggy”, Fozzie Bear”, The Great Gonzo” and more. Platforms covered by the license agreement include the PSOne and PlayStation®2 computer entertainment system, Xbox‘ video game system from Microsoft, the Nintendo GameCube video game system, the Game Boy® Advance and PC platforms. “The colorful Muppet characters and their hilarious antics are tailor-made for videogames,” said Vincent Bitetti, chief executive officer of TDK Mediactive. “The Muppet license is a continuation of our efforts to diversify our business across all viable platforms, categories and age demographics and fits well into the “E” rated segment of our business.” ”In celebration of the 25th anniversary of The Muppet Show, we’ve been expanding the reach of Muppet characters by leaps and bounds this year,” said Craig Allen, General Manager and Senior Vice President, Jim Henson Interactive. “The licensing agreement with TDK Mediactive will ensure that high quality, entertaining Muppet games will be produced for a variety of platforms, giving our fans the world-over a true gaming experience that only the Muppets can deliver.”Source: http://www.xboxaddict.com/
