NEWS - Wednesday, April 24, 2002


Activision Likes Console Price Cuts

LOS ANGELES - The chief executive of video game maker Activision Inc. was surprised by two recent European price cuts for game consoles by Microsoft and Nintendo, but said on Tuesday that the moves could boost games sales. At the Milken Institute’s annual conference in Beverly Hills, Activision CEO Bobby Kotick also said Activision is not interested in merging with a major media company, preferring its own growth strategy. Speaking on a panel of major media executives at the conference, Kotick said: "I’m trying to figure out why I was invited -- these guys are all in slow-growth businesses and we are trying to maintain our (strong) growth." Analysts have said Activision, the No. 2 publisher in terms of market capitalization, is benefiting, like competitors, from the early part of a multi-year growth cycle, spurred by competition from three advanced video game consoles. Kotick told Reuters last week’s price cut for Microsoft Corp.’s Xbox and this week’s cut for Nintendo Co. Ltd.’s GameCube were unexpected. "I don’t know if it’s a positive for our numbers but I see it as a catalyst for increased hardware sales, which will hopefully increase soft sales," he said. Kotick said he thought a price cut for the GameCube in the U.S. was unlikely this year, though he expected cuts by year-end for the Xbox and Sony Corp.’s PlayStation 2. The Xbox and PS2 retail for $299, while GameCube retails for $199. All three consoles are less expensive in Europe, on a dollar basis, than they are in the U.S. Asked about any surprises in the new console cycle, he said in part, "We continue to be surprised at how good hardware companies are doing at building relationships with third parties. This is a big change from five years ago."
Source: http://www.activision.com/

Site Statistics

Registered Members: 52,523
Forum Posts: 725,928
Xbox One Titles: 3,696
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,189
Member Reviews: 10,339
News Articles: 16,108
Screenshots: 35,368
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News






No Longer Home Is Out Now

No Longer Home Is Out NowCentered around the lives of two roommates from South London, Ao and Bo, No Longer Home follows their deeply personal journeys as they graduate university and prepare for the next stage of their lives – apart.



See News Archives

Community Forum Activity

2021: XBA is still here
Post by shrew king
2 Replies, 17053 Views

Watch Dogs: Legion
Post by Nato King
0 Replies, 33452 Views

Xbox Series X or S
Post by Nato King
5 Replies, 46135 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 38568 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 38934 Views

Xbox one no signal
Post by debrartin
0 Replies, 56273 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 58694 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 50845 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 82859 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 42111 Views

Squad Up
Post by samslophead
0 Replies, 92553 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 67901 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 128169 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 87589 Views

Happy Birthday, Me.
Post by SnoochyBoochy
4 Replies, 108727 Views

© 2000-2021 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics