NEWS - Wednesday, May 15, 2002


Xbox HAS Dropped In Price

Microsoft Reduces Xbox Price to $199.99 (U.S.)/$299.99 (CAN) REDMOND, Wash. — May 15, 2002 — Through a carefully planned effort that includes the participation of key retailers and third-party publishers, Microsoft Corp. today unveiled its plans for a North American price reduction of the Xbox™ video game system. Effective immediately, Xbox will have an estimated retail price of $199.99 in the United States ($299.99 CAN). The price reduction will be supported by a multimillion dollar national merchandising and marketing campaign set to begin this weekend. Microsoft also announced it is reducing the price of Xbox in Japan to 24,800 yen effective Wednesday, May 22.* Xbox was originally priced at $299.00 in the United States, $459.99 in Canada and 34,800 yen in Japan. "As part of our long-term strategy to broaden the reach of Xbox and make it accessible to more consumers, we've been working for several weeks with our key partners to make this announcement as seamless and high impact as possible," said John O'Rourke, director of worldwide Xbox marketing at Microsoft. With its cutting-edge technology, advanced graphics engine, hard disk drive and built-in Ethernet port, Xbox has been globally acknowledged as the most powerful video game console in the world. And with a rapidly expanding games portfolio featuring such titles as Game of the Year** "Halo™," Xbox has become the system of choice for millions of enthusiasts around the globe. "This new, lower price makes Xbox the best value among all competing video game systems," O'Rourke said. "The best box is now the best value." O'Rourke acknowledged that speculation surrounding a pending price reduction of Xbox has been pervasive in the last few weeks. "The traditional forum for making an announcement of this magnitude is the Electronic Entertainment Expo (E3) next week, but we've been ready to go for some time and can easily put this in place at retail now. We see no reason why eager gamers should have to wait a week to benefit from this tremendous value opportunity." "Xbox has been working closely with us to roll out this new pricing. We're confident the planned marketing and promotional support behind it will really drive store traffic and bring Xbox to the attention of a lot more gamers," said Dan DeMatteo, President, GameStop. In just six short months since its highly successful North American launch, Xbox is experiencing a software attach rate of 4.1 in North America, the highest of any video game console ever. And recent momentum in Europe and Australia demonstrates strong consumer demand for Xbox. Microsoft currently expects to ship 3.5 million to 4.0 million Xbox consoles for the fiscal year ending June 30, 2002. The company is not providing any update to financial guidance provided on April 18, 2002.
Source: http://www.xbox.com/

Site Statistics

Registered Members: 78,152
Forum Posts: 725,964
Xbox One Titles: 5,807
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,514
Member Reviews: 10,339
News Articles: 16,524
Screenshots: 38,500
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News






Nacon Unveils RIG 900 MAX HX

Nacon Unveils RIG 900 MAX HXLicensed for Xbox, the 900 MAX marks the pinnacle in wireless game audio, merging capabilities such as a personalized Dolby Atmos headphone experience, dual wireless connectivity with Bluetooth audio, and a seamless charging base station.


Nacon Announces New RIG 600 PRO Headset Line

Nacon Announces New RIG 600 PRO Headset LineThe RIG 600 PRO HX is officially licensed for Xbox and includes Dolby Atmos for Headphones. Gamers can experience three-dimensional precision audio by simply connecting the USB-C wireless adaptor to the Xbox console or PC.


See News Archives

Community Forum Activity

KeyWe Giveaway!
Post by Variation-XBA
0 Replies, 20478 Views

2021: XBA is still here
Post by shrew king
37 Replies, 178304 Views

Watch Dogs: Legion
Post by Nato King
0 Replies, 111748 Views

Xbox Series X or S
Post by Nato King
5 Replies, 130899 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 122676 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 141367 Views

Xbox one no signal
Post by debrartin
0 Replies, 133557 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 192999 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 150251 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 241583 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 138158 Views

Squad Up
Post by samslophead
0 Replies, 237930 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 169069 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 292145 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 159086 Views

© 2000-2023 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics