NEWS - Wednesday, May 15, 2002


Xbox HAS Dropped In Price

Microsoft Reduces Xbox Price to $199.99 (U.S.)/$299.99 (CAN) REDMOND, Wash. — May 15, 2002 — Through a carefully planned effort that includes the participation of key retailers and third-party publishers, Microsoft Corp. today unveiled its plans for a North American price reduction of the Xbox™ video game system. Effective immediately, Xbox will have an estimated retail price of $199.99 in the United States ($299.99 CAN). The price reduction will be supported by a multimillion dollar national merchandising and marketing campaign set to begin this weekend. Microsoft also announced it is reducing the price of Xbox in Japan to 24,800 yen effective Wednesday, May 22.* Xbox was originally priced at $299.00 in the United States, $459.99 in Canada and 34,800 yen in Japan. "As part of our long-term strategy to broaden the reach of Xbox and make it accessible to more consumers, we've been working for several weeks with our key partners to make this announcement as seamless and high impact as possible," said John O'Rourke, director of worldwide Xbox marketing at Microsoft. With its cutting-edge technology, advanced graphics engine, hard disk drive and built-in Ethernet port, Xbox has been globally acknowledged as the most powerful video game console in the world. And with a rapidly expanding games portfolio featuring such titles as Game of the Year** "Halo™," Xbox has become the system of choice for millions of enthusiasts around the globe. "This new, lower price makes Xbox the best value among all competing video game systems," O'Rourke said. "The best box is now the best value." O'Rourke acknowledged that speculation surrounding a pending price reduction of Xbox has been pervasive in the last few weeks. "The traditional forum for making an announcement of this magnitude is the Electronic Entertainment Expo (E3) next week, but we've been ready to go for some time and can easily put this in place at retail now. We see no reason why eager gamers should have to wait a week to benefit from this tremendous value opportunity." "Xbox has been working closely with us to roll out this new pricing. We're confident the planned marketing and promotional support behind it will really drive store traffic and bring Xbox to the attention of a lot more gamers," said Dan DeMatteo, President, GameStop. In just six short months since its highly successful North American launch, Xbox is experiencing a software attach rate of 4.1 in North America, the highest of any video game console ever. And recent momentum in Europe and Australia demonstrates strong consumer demand for Xbox. Microsoft currently expects to ship 3.5 million to 4.0 million Xbox consoles for the fiscal year ending June 30, 2002. The company is not providing any update to financial guidance provided on April 18, 2002.
Source: http://www.xbox.com/

Site Statistics

Registered Members: 82,322
Forum Posts: 725,970
Xbox One Titles: 6,501
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,633
Member Reviews: 10,339
News Articles: 16,560
Screenshots: 39,733
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News




Bulwark: Evolution Out Now on Consoles

Bulwark: Evolution Out Now on ConsolesThis major free update, which has already been successfully launched on Steam, brings a new layer of depth, strategy, and innovative gameplay mechanics to the immersive world of Bulwark: Falconeer Chronicles.


Thrustmaster Unveils T.Flight Hotas One

Thrustmaster Unveils T.Flight Hotas OneThrustmaster’s best-seller is back with a new look featuring the official license of Microsoft Flight Simulator. This complete, precise and easy-to-use hands- on throttle and stick (HOTAS) is the ideal companion for Microsoft Flight Sim 2024




See News Archives

Community Forum Activity

KeyWe Giveaway!
Post by Variation-XBA
0 Replies, 39911 Views

2021: XBA is still here
Post by shrew king
41 Replies, 320323 Views

Watch Dogs: Legion
Post by Nato King
0 Replies, 143428 Views

Xbox Series X or S
Post by Nato King
5 Replies, 168577 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 143015 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 173401 Views

Xbox one no signal
Post by debrartin
0 Replies, 158670 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 244590 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 207695 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 290002 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 163126 Views

Squad Up
Post by samslophead
0 Replies, 301921 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 192630 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 335213 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 179008 Views

© 2000-2025 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics