NEWS - Wednesday, May 15, 2002


TDK Mediactive Picks Up Chevrolet License

TDK Mediactive, Inc., a global publisher of interactive entertainment software, announced today that a five-year worldwide licensing agreement has been forged with the Chevrolet division of General Motors Corporation. Under the agreement, TDK Mediactive now has publishing and distribution rights for interactive video games based on the Chevrolet license, specifically dedicated to the Corvette 50th Anniversary. “The acquisition of this significant automotive license will considerably bolster the 2003 TDK Mediactive line-up,” said Vincent Bitetti, chief executive officer of TDK Mediactive. “The Corvette is a widely known and respected brand of sports automobile and we intend to develop a strong franchise of games that will provide automobile enthusiasts and gamers alike the chance to experience its incredible power, heart-stopping speed and extensive history.”
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