NEWS - Friday, June 7, 2002


Building A Better Xbox

Microsoft Xbox Game System Console Made Better With BASF’s Terluran(R) ABS Versatility; Global Supply Capability Are Deciding Factors in Material Selection MOUNT OLIVE, N.J., - Microsoft Corporation’s Xbox system is dazzling consumers of all ages by creating video games that "blur the lines between fantasy and reality." Equally as imaginative as Microsoft’s entry into the consumer console game market is the sleek, distinctive deep green Xbox console with a signature green "X" on the top and Xbox "jewel" in the center. What brings the Xbox console to life with the same intensity as the fantastic games it runs is BASF’s Terluran(R) acrylonitrile-butadiene-styrene (ABS), an injection-molded, impact-resistant engineering plastic. Terluran ABS provides both high-surface gloss and dull-matte surfaces, allowing designers to create single-component units like the Xbox to have an integrated, two-piece appearance. The excellent color consistency of Terluran ABS, based on proprietary BASF technology, meets Microsoft’s precise color matching and intricate design requirements. Microsoft presented its Critical Launch Supplier Award Fall 2001 to BASF in conjunction with the start up of Xbox production. BASF was recognized for its strong, global logistics network and commitment to meeting all of Microsoft’s resin supply needs -- from tool sampling and design validation to ramp-up and full production -- during the Xbox launch. "We selected BASF Terluran ABS because of its ability to match the specific colors and finishes we want for this exciting new product that is sweeping the marketplace," said Jim Stewart, Microsoft’s Manager of Design Planning for Xbox. "The cosmetic performance of Terluran ABS exceeded our industrial design team’s expectations, and has proven to process cost efficiently as well." The Xbox console is molded, manufactured and assembled for Microsoft by Flextronics International at its industrial parks in Guadalajara, Mexico, for the North American market, and Doumen, China, for the European and Asian markets. "BASF is a critical link in our supply chain," stated Chris Morton, Flextronics’ Vice President of Plastics Technology. "It takes less than eight hours to transform Terluran ABS into finished consoles." As such, the global needs of Microsoft also prompted its selection of Terluran ABS. BASF produces this engineering plastic at its world-scale, integrated manufacturing plants in Altamira, Mexico; Ludwigshafen, Germany; and Ulsan, Korea. "Our ability to globally supply Terluran ABS with the same superior consistency around the world, and provide the accompanying technical and customer support services 24 hours-a-day, 365 days-a-year benefit our global customers like Microsoft and Flextronics," said Jay Kline, Group Vice President, Styrenics-NAFTA, BASF Corporation. "The convenience of doing business with BASF worldwide can be as vital an attribute to our customers as product performance."
Source: http://www.xboxaddict.com/

Site Statistics

Registered Members: 62,434
Forum Posts: 725,950
Xbox One Titles: 4,438
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,323
Member Reviews: 10,339
News Articles: 16,375
Screenshots: 36,625
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News





Hokko Life Coming to Consoles September 27th

Hokko Life Coming to Consoles September 27thHokko Life invites players to customise and cultivate their very own cosy community, with mini-games, friendly villagers, and an intricate design tool all coming together to create a charming environment for players to put their own stamp on.




See News Archives

Community Forum Activity

KeyWe Giveaway!
Post by Variation-XBA
0 Replies, 4837 Views

2021: XBA is still here
Post by shrew king
23 Replies, 39724 Views

Watch Dogs: Legion
Post by Nato King
0 Replies, 74733 Views

Xbox Series X or S
Post by Nato King
5 Replies, 87831 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 90757 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 100356 Views

Xbox one no signal
Post by debrartin
0 Replies, 98043 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 103250 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 76507 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 139209 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 99705 Views

Squad Up
Post by samslophead
0 Replies, 180272 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 131792 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 226232 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 127055 Views

© 2000-2022 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics