NEWS - Tuesday, July 2, 2002
Street Hoops promotionsACTIVISION TEAMS WITH AND 1 AND FOOTACTION TO PROMOTE STREET HOOPS(tm) VIDEO GAMES Slam Dunk Partnership Includes Co-Marketing Activities, Retail Promotions and AND 1 Mix Tape Tour(tm) Sponsorship Santa Monica, CA - July 2, 2002 - Activision, Inc. (Nasdaq: ATVI), the #1 worldwide publisher of action sports games, announced today that the company has teamed up with AND 1, the biggest name in street basketball, and FOOTACTION USA, a division of Footstar, one of the largest specialty athletic retailers in the nation, to promote its upcoming street basketball game, Street Hoops(tm), through a number of co-marketing activities. The partnership, which includes event sponsorships, retail initiatives and promotions, will broaden awareness for the game among the hip-hop culture. "The AND 1 and FOOTACTION names are synonymous with street basketball," said Will Kassoy, vice president, global brand management, Activision. "Our alliance on Street Hoops furthers our goal of delivering the most authentic street basketball experience ever in a video game." Under the terms of the agreements, Activision will serve as the exclusive interactive software sponsor of the AND 1 Mix Tape Tour(tm), a 25-city exhibition that celebrates all things street basketball related, which runs from June 15 through August 10, 2002. Event sponsorship includes banner placements and Street Hoops demo stations at each venue, tour bus signage, and promotional give-aways at the events. In addition to event sponsorship, Activision will feature AND 1 as an apparel brand in the game. At retail, AND 1 will in-pack Street Hoops postcards in 250,000 units of AND 1 basketball shoes, available at more than 550 FOOTACTION retail stores in 43 states nationwide. In addition, the company will feature a Street Hoops video trailer on the popular AND 1 Mix Tapes, volumes 5 and 6. AND 1 will also promote Street Hoops on the www.and1.com web site. In addition to the AND 1 retail initiatives, Activision and FOOTACTION USA will partner on a number of in-game and retail activities. Street Hoops will feature a virtual FOOTACTION retail store where players can customize their athletes in the latest gear. At retail, FOOTACTION will host a number of promotional activities in support of the game's launch this summer, including the posting of Street Hoops signage in-store, the dissemination of postcards at check-out counters and the inclusion of a Street Hoops video trailer on FATV, the retailer's internal video network. FOOTACTION will also offer direct mail and merchandise giveaway promotions. Street Hoops is set to tip-off later this August on the PlayStation2 computer entertainment system and the Xbox video game system from Microsoft. Street Hoops for Xbox is the first game ever to support HDTV resolution with 720p running at 60fps.