NEWS - Wednesday, July 10, 2002


Activision Keepin’ It Real With Hip Hop

SANTA MONICA, Calif., July 9 The hip hop music that echoes in playgrounds from New York City to Venice Beach will have gamers on their feet in Activision, Inc.’s (Nasdaq: ATVI - News) Street Hoops(TM), an all- out street level, black top basketball game. Featuring top hip hop artists Cypress Hill, Method Man and Redman and Xzibit, to name a few, the soundtrack will rock gamers on the PlayStation®2 computer entertainment system and Xbox(TM) video game system from Microsoft this August. Street Hoops features the following artists and tracks: DMX - "Who We Be" Cypress Hill - "Lowrider" (including instrumental version) Method Man and Redman - "Da Rockwilder" Master P - "Make Em Say Ugh" Xzibit - "Front 2 Back" Ludacris - "Rollout (My Business)" Instrumental tracks include: Talib Kweli - "Gun Music" Talib Kweli and Hi Tek - "Down for the Count" Cocoa Brovaz - "Get Up" and "Extreme Situation" Pharoahe Monch - "Right Here" and "Livin It Up" Pharoahe Monch - "No Mercy" Mos Def & Pharoahe Monch, featuring Nate Dogg - "Oh No" Skillz - "PA to VA" and "Y’all Don’t Wanna" Smut Peddlers - "That Smut" and "Bottom Feeders" Kool G Rap - "My Life" and "Planet of the Apes" Street Hoops encompasses the look, speed, energy and attitude of park/playground blacktop competition. The game allows players to compete in a nationwide tournament representing their hometown on the most famous street courts in nine U.S. cites, as well as four fantasy courts that can be unlocked during gameplay. Realism is the rule, allowing players to bet cash on competitions, buy authentic real-world gear including Sean John, Ecko Unlimited, Southpole, Pure Playaz, AND 1 and more with their earnings, talk trash, shout and push other players around, if need be. Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted revenues of $786 million for the fiscal year ended March 31, 2002. Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Japan, Australia, Scandinavia and the Netherlands. More information about Activision and its products can be found on the company’s World Wide Web site, which is located at www.activision.com. The statements contained in this release that are not historical facts are "forward-looking statements." The Company cautions readers of this press release that a number of important factors could cause Activision’s actual future results to differ materially from those expressed in any such forward- looking statements. These important factors, and other factors that could affect Activision, are described in Activision’s Annual Report on Form 10-K for the fiscal year ended March 31, 2002, which was filed with the United States Securities and Exchange Commission. Readers of this press release are referred to such filings. Xbox is a trademark of Microsoft Corporation in the United States and/or other countries.
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