NEWS - Tuesday, September 3, 2002


The Name Game Is Over.. Yikes!

Remember the Turok promotion of changing your name for a year for only a couple-a grand? In London five people have changed their names by deed poll to that of "Turok" in a new marketing ploy that aims to turn people into living adverts, according to the company pioneering the scheme. Everything from their passports to their telephone bills will now simply carry the name of the hero of a cult dinosaur-hunter computer game. Ross Davison, Paul Codling, Matthew Grist, Andrew Boughflower and Lheila Oberman were chosen on Tuesday from more than 10,000 people, who had applied at www.mynameisturok.com. The winners, all aged 18 to 34, will be paid 500 pounds each and given a Microsoft X-Box ( news - web sites) and the new game, "Turok Evolution", for changing their name for a year. Acclaim Entertainment, which will release the new game on September 6, is the first company to try out so-called "identity marketing". "The five Turoks will no doubt speak to and meet tens of thousands of people between them over the next year and will be walking, talking adverts for the Turok video game," Shaun White, UK communications manager of Acclaim, said in a statement. The identity marketing concept was dreamed up by Simeon Cantrell of Britain’s Institute of Science in Marketing, which has patented the idea. In a paper entitled "Identity - the Ultimate Marketing Platform", Cantrell argues that re-branding individuals is the "ultimate evolution" of a type of extreme marketing. Cantrell predicts identity marketing will become commonplace in the coming years. Scary stuff. Here’s the link to the article so you can get a good luck at the losers *cough* I mean winners.
Source: http://www.yahoo.com/

Site Statistics

Registered Members: 62,383
Forum Posts: 725,950
Xbox One Titles: 4,432
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,323
Member Reviews: 10,339
News Articles: 16,375
Screenshots: 36,601
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News





Hokko Life Coming to Consoles September 27th

Hokko Life Coming to Consoles September 27thHokko Life invites players to customise and cultivate their very own cosy community, with mini-games, friendly villagers, and an intricate design tool all coming together to create a charming environment for players to put their own stamp on.




See News Archives

Community Forum Activity

KeyWe Giveaway!
Post by Variation-XBA
0 Replies, 4716 Views

2021: XBA is still here
Post by shrew king
23 Replies, 38095 Views

Watch Dogs: Legion
Post by Nato King
0 Replies, 74281 Views

Xbox Series X or S
Post by Nato King
5 Replies, 87378 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 90229 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 99723 Views

Xbox one no signal
Post by debrartin
0 Replies, 97619 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 101993 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 75536 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 137782 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 99136 Views

Squad Up
Post by samslophead
0 Replies, 179433 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 131156 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 225253 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 126639 Views

© 2000-2022 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics