NEWS - Monday, September 23, 2002
Sega Partners with Michael CrichtonSAN FRANCISCO – (September 23, 2002) – SEGA® of America, Inc. today announced that ithas partnered with best-selling author Michael Crichton (The Jurassic Park Guy) to develop a new video game based onan original concept to be created by Michael Crichton in association with SEGA. The partnership will bring together top SEGA game developers and Michael Crichton in a collaborative venture resulting in a new game currently scheduled for release in 2004. “Unlike traditional licensing agreements in which pre-existing properties are developed into video games, SEGA’s partnership with Michael Crichton is a unique alliance bringing together brilliant talent from two different entertainment media to create a game concept from scratch,” said Peter Moore, president and COO, SEGA of America, Inc. “Michael Crichton is a creative mastermind, recognized across all traditional entertainment media including print, film and TV. We are thrilled that Mr. Crichton has chosen to leverage his talents in the interactive entertainment industry with SEGA.” “Partnering with SEGA, who has an extraordinary track record in the interactive entertainment industry, is an opportunity to create an amazing video game from the ground up,” said Michael Crichton. “I look forward to working with SEGA’s first-rate creative team."