NEWS - Thursday, December 12, 2002


Playboy Games Are Coming

Playboy Enterprises, Inc. today announced a global licensing deal with ARUSH Entertainment in conjunction with Groove Games to create, market and distribute a set of interactive simulation video games. The first Playboy- branded game, which will be playable on multiple platforms including PC, Sony PlayStation 2 and Microsoft Xbox consoles, is targeted to be in stores in 2004. The game, which is based on the world-builder simulation genre of video games, will allow players to walk in the slippers of Playboy founder Hugh Hefner, establishing and building the Playboy empire and living the ultimate Playboy lifestyle. ARUSH Entertainment recently published Duke Nukem: Manhattan Project and Hunting Unlimited and will publish Devastation in 2003. "We’re delighted to work with ARUSH and Groove to develop this game and provide the Playboy audience with a new and exciting way to interact with our brand," said Alex Vaickus, President of Global Licensing, PEI. "This deal marks Playboy’s entry into the video game category and is a significant breakthrough for us as we expand the licensing of our brand in the entertainment arena." In addition to game industry advertising and merchandising initiatives, ARUSH and Groove Entertainment will aggressively market the game in Playboy magazine and on Playboy.com to support the launch. Playboy readers spent over $300 million on video games over the last year with more than 3.1 million readers owning a video game system.* "This unique new game based on the incredibly popular Playboy brand will enable game players to become their own Hugh Hefner," commented Jim Perkins, president and CEO, ARUSH Entertainment. "This will be a fun, exciting experience that will challenge players to build their own virtual Playboy empire and live the fantastic Playboy lifestyle, appealing to video game enthusiasts and Playboy fans worldwide."
Source: http://www.xboxaddict.com/

Site Statistics

Registered Members: 79,974
Forum Posts: 725,965
Xbox One Titles: 6,287
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,569
Member Reviews: 10,339
News Articles: 16,543
Screenshots: 39,030
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

KeyWe Giveaway!
Post by Variation-XBA
0 Replies, 24663 Views

2021: XBA is still here
Post by shrew king
38 Replies, 201505 Views

Watch Dogs: Legion
Post by Nato King
0 Replies, 123208 Views

Xbox Series X or S
Post by Nato King
5 Replies, 140553 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 130396 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 152152 Views

Xbox one no signal
Post by debrartin
0 Replies, 142029 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 211398 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 165649 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 261515 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 148152 Views

Squad Up
Post by samslophead
0 Replies, 251356 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 177956 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 307292 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 166169 Views

© 2000-2024 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics