NEWS - Tuesday, March 11, 2003

E3 Expo Announces Program Schedule

LOS ANGELES, March 11, 2003 – The Interactive Digital Software Association (IDSA) today unveiled a new comprehensive lineup of conferences and workshops, panel discussions and special interviews which will take place at E3Expo 2003, the world’s pre-eminent interactive entertainment trade event. The power-packed sessions will feature more than 100 industry leaders including John Carmack, Peter Molyneux and Will Wright to name a few. With the world of interactive entertainment rapidly evolving and expanding, staying abreast of the latest trends and issues has become increasingly important to all those involved in the industry. E3Expo conference participants can pursue their individual educational objectives by registering for one of the four themed conference tracks. Thirty-three conference and workshop sessions will bring the best minds in the industry together with conference participants, creating a hands-on learning environment which is unique to E3Expo. This year, the program also will feature new luncheon sessions, a first for the show. “The E3Expo conference program has always been the premiere forum for industry professionals to explore the very latest opportunities and challenges that face our business, and the E3Expo ’03 program is no exception,” said Douglas Lowenstein, president of the IDSA, the trade association that represents U.S. computer and video game publishers and owns E3Expo. “Whether it be business strategies, content delivery options, development issues, or global trends, E3Expo’s conference and workshop program offers an unparalleled opportunity for industry professionals to learn from the leaders and sharpen their skills.” The following conference sessions will be held May 13-15, 2003, at the Los Angeles Convention Center. Conference Sessions The Online & Wireless (r)Evolution · Persistent Worlds: Toward What Future? Moderator: Jessica Mulligan, President, The Themis Group; Panelists: Jeff Anderson, CEO, Turbine Entertainment Software; Mark Jacobs, President, Mythic Entertainment; Philip Rosedale, Linden Labs · Design Secrets: Online – USA And Asia Panelists: Richard Garriott, Executive Producer, NCsoft; Raph Koster, Sony Online Entertainment · Consoles Go Online: First Semester Grades To be determined · Take Your Game Online: Four Case Studies Panelists: Matt Firor, Mythic Entertainment ("Dark Age of Camelot"); Brian Soderberg, Zipper Interactive ("SOCOM: U.S. Navy Seals"); Patrick Soderlund, Digital Illusions ("Battlefield 1942") · Survive The Platform Shakeout In Mobile Gaming Moderator: Dan Scherlis, EtherPlay; Panelists: Vesa-Pekka Kirsi, Senior Manager Games Applications, Nokia · Charting Change In Mobile Entertainment: For Survival And Success Moderator: Eric Goldberg, President, Crossover Technologies; Panelists: Paul Goode, Motorola; Mitch Lasky, CEO, JAMDAT Mobile, Inc.; Elizabeth Schimel, AT&T Wireless Games Go Global: The New Reality · Big Money: How Big Ideas And Global Corporations Are Changing The Face Of Gaming Moderator: Amy Bernstein, Senior Editor, Business 2.0; Panelists: Philippe Erwin, Vice President, Interactive Entertainment, Warner Bros.; Charles Hirschhorn, CEO & Founder, G4; David Mandelbrot, General Manager/Vice President, Media and Entertainment, Yahoo! Inc.; Ilkka Raiskinen, Senior Vice President, Entertainment and Media, Nokia · A Global Tour Of Top Games, Genres And Trends Panelists: Dejian Liu, NetDragon; Starr Long, Producer, NCsoft · John Carmack: Out of the Shadows Moderator: N’Gai Croal, General Editor, Newsweek; Speaker: John Carmack, Co-owner, Technical Director, id Software · Game Gems From Asia: More Influential Than You Think Moderator: Justin Hall, Game Culture Correspondent,; Panelists: Joon S. Oh, Global Business Manager, CCR, Inc · Hot Shots: Learning From The Next Generation Of Game Designers Moderator: Greg Kasavin, GameSpot; Panelists: Mathieu Ferland, Senior Producer, Ubi Soft/Montreal; Ted Price, President & CEO, Insomniac Games; Harvey Smith, Project Director, ION Storm · New Approaches To PR: The Modern Rules Of Engagement Moderator: Anita Chabria, Los Angeles Bureau Chief, PRWeek Magazine; Panelists: Marc Saltzman, Freelance Journalist; Tina Vennegaard, Senior Vice President, Golin/Harris International Effective Business Strategies for Today’s Marketplace · Reaching The New Gamer Moderator: Jason Rubin, President and Co-founder, Naughty Dog, Inc.; Panelists: Vince Broady, Senior Vice President, GameSpot · Marketing Solutions For Every Budget Moderator: Brian Baglow, Founder and CEO, Indoctrimat PR; Panelists: Liz Allen, LucasArts Entertainment; Brent Stafford, Development Director, Entertainment, Alliance · Analyst Roundtable: How They Work, What They Know Moderator: Alex Pham, Technology Reporter, Los Angeles Times; Panelists: Alison Locke, Executive Vice President of North American Publishing, THQ; Richard Ow, Senior Account Manager, Video Games, NPD/Funworld; Michael Pachter, Vice President, Research Entertainment, Wedbush Morgan Securities; Simon Price, International Data Group; Edward Williams, Gerard Klauer Mattison · Start-Up Summit: How To Market Your Talent And Focus Your Business Strategy Moderator: Aaron Loeb, Producer, Planet Moon Studios; Panelists: Jeff Butler, Vice President, Sigil Games Online; Tim Morten, CEO, Savage Entertainment; James Schmalz, Founder and Creative Director, Digital Extremes · Taking A Lesson From The Boom In Sports Games Panelists: John Schappert, Vice President & General Manager, Electronic Arts; Greg Thomas, Vice President, Product Development, Sega of America/Visual Concepts · Grow Your Career In The Game Industry Moderator: Jason Della Rocca, Program Director, IGDA; Panelists: Karthik Bala, Vicarious Visions Game Development: What Works · Hired Guns: The New Talent Pool And How To Fit In Moderator: Noah Falstein, President, The Inspiracy; Panelists: Nick deSemov, Art Director, A-Wake Productions; Ken Goldstein, Executive Vice President and Managing Director, Disney Online; American McGee, Chief Creative Officer, Carbon6 Entertainment · Music Matters Moderator: Joe D’Angelo, MTV News; Panelists: Germaine Gioia, Vice President Licensing, THQ, Inc.; Rob Gordon, Capital/EMI; Courtney Holt, Executive Vice President-Marketing, Interscope Geffen A&M Records; Steve Schnur, WW Executive of Music, Creative Vice President, Electronic Arts · Sneak Peeks: Taking The Wraps Off The Hottest New Titles Moderator: Geoff Keighley, Editor,; Panelists: Neil Young, Vice President & Executive in Charge of Production, Electronic Arts · Game AI Update: New Ways Of Engaging the Player Moderator: Richard Rouse III, Lead Designer, Surreal Software; Panelists: Doug Church, Game Designer, IONStorm/Austin; Richard Evans, Lionhead Studios; Brian Reynolds, President, Big Huge Games · Tap the High-Tech Pulse Of Gaming Panelists: Kim Pallister, Intel; Fred Swan, Director, Marketing, Logitech · New Hooks In Gaming Moderator: David Kushner, Journalist; Panelists: David Jones, Real Time Worlds; Peter Molyneux, Managing Director, Lionhead Studios; Will Wright, Designer, Maxis/EA In addition to conferences, the following nine in-depth workshops will be offered. Workshop Sessions · Read The Marketplace For Added Profit Moderator: Michael Gartenberg, Vice President and Research Director, Jupiter Media Metrix; Panelists: Carolyn Feinstein, Vice President of Marketing Communications, Electronic Arts; Bill Fulton, User Testing Manager, Microsoft; Scott McDaniel, Vice President Marketing & Public Relations, Sony Online Entertainment; Tobi Saulnier, Vice President, Product Development, Vicarious Visions · The Design Document: Necessary, Necessary Evil Or Not Needed Moderator: Randy Angle, President/Creative Director, Pronto Games; Panelists: Haden Blackman, LucasArts Entertainment; Marc LeBlanc, Sega of America/Visual Concepts; Carly Staehlin, Design Manager, Ncsoft · Smart Games Break Out Panelists: Barbara Hayes-Roth, CEO, Extempo Systems; Randy Hinrichs, Microsoft; Michael Macedonia, CTO, U.S. Army; Jesse Schell, Professor Entertainment Technology, Carnegie Mellon University · Working Smart: Understanding The Decision-Making Process At The Highest Levels Moderator: Dean Takahashi, Staff Writer, San Jose Mercury News; Panelists: Paul Baldwin, Eidos Interactive; Frank Gibeau, Senior Vice President North America Marketing, Electronic Arts; Lorne Lanning, President and Creative Director, Oddworld Inhabitants; Ray Muzyka, Joint CEO/Co-Executive Producer, BioWare Corp. · Use The Web To Publish, Market And Protect Your Game Moderator: Chris Kantrowitz, CEO, The Groove Alliance; Panelists: Alex St. John, CEO & Co-founder, WildTangent; Jeff Tunnell, Garage Games · Pitching Your Game Idea Or Studio’s Expertise: The New Rules Moderator: Trent Ward, Senior Producer, Digital Eclipse; Panelists: Seamus Blackley, Capital Entertainment Group, Inc.; Tom Frisina, Vice President & General Manager, Electronic Arts; Alex Garden, Chief Executive Officer, Relic Entertainment; James Regan, Director - Business Development, Ubi Soft · Persistent World Overview: Where The Bar Is Now Moderator: Rob Levine, Wired Magazine; Panelists: David Cohen Corval, President, Producer, Editorial Director, NEVRAX; Brad McQuaid, President & CEO, Sigil Games Online; Richard Vogel, Sony Online Entertainment · Funding Tip Sheet: Strategies For Tapping Into Today’s Money Stream Moderator: Donald Karl, Partner, Perkins Coie LLP; Panelists: Mark Long, Co-founder & Co-CEO, Zombie Studios; Gene Mauro, CEO, Capital Entertainment Group, Inc.; Bruce McMillan, Executive Vice President, Worldwide Studios, Electronic Arts · Mobile Game Hit List: What Makes Them So Good Moderator: Matthew Bellows, President, Wireless Gaming Review; Panelists: Stephane Vergneres, Games Product Manager, In-Fusio

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