NEWS - Tuesday, May 13, 2003

TDK Announces "Scaler"

BW5113 MAY 13,2003 05:15 PACIFIC 8:15 EASTERN ( BW)(CA-TDK-MEDIACTIVE)(TDKM)(TDK) TDK Mediactive and A2M Announce ``Scaler: the Shape Shifting Chameleon''; Showing Behind Closed Doors at E3, an All New Character with Highly Original Twists Business Editors E3Expo 2003 WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--May 13, 2003--With all the acrobatic energy and playful curiosity of a super charged chameleon, TDK Mediactive, Inc. (OTCBB:TDKM) and Artificial Mind and Movement, Inc. (A2M) announced today an agreement to develop and publish the original intellectual property, "Scaler"(TM). Currently in development across multiple game platforms, the title is scheduled to release in Q4, 2004. "'Scaler' represents the commitment of TDK Mediactive to develop and publish AAA proprietary games," stated Vincent Bitetti, Chief Executive Officer, TDK Mediactive. "TDK plans to back 'Scaler' with its biggest budget and consumer marketing campaign to date because 'Scaler' has all the personality and original features of a big hit." "We're very excited about 'Scaler,'" commented Remi Racine, CEO and Executive Producer, A2M. "A2M has a long and successful history of developing licensed based character action games and we're thrilled to partner with TDK to co-develop and co-own what will be one of the best action games of 2004." "Scaler" is a fast paced, visually stunning, action packed adventure, with unique twists and humor around every corner. The crafty chameleon can steal the shape of his opponents, giving him new abilities with each transformation. Although many more details will be released at a later date, the first sneak peek of the game will be shown behind closed doors in the TDK Mediactive booth (South Hall, #1400) at the Electronic Entertainment Expo (E3) May 14 through 16, 2003.

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