NEWS - Wednesday, May 14, 2003

Parents Say Video Games are Good for Kids!!

BW5526 MAY 14,2003 08:02 PACIFIC 11:02 EASTERN ( BW)(CA-IDSA/E3EXPO) Games Are Positive Addition to Children’s Lives, Parents Say; IDSA 2003 Consumer Survey Results Reveal Parents Not Only Paying Attention to Games, They’re Playing Them Entertainment Editors/News Editors/Business Editors E3Expo 2003 LOS ANGELES--(BUSINESS WIRE)--May 14, 2003--An overwhelming number of parents -- 96 percent -- say they are paying attention to the content of the computer and video games their children play, and two-thirds of parents say that games are a positive addition to their children’s lives, according to new data released today at E3Expo by the Interactive Digital Software Association (IDSA). The data, from the IDSA’s annual consumer survey, also shows that 44 percent of parents in households that own game consoles or computers used to play interactive games say they play games with their kids daily or weekly; overall, 60 percent of parents say they play interactive games with their kids at least once a month. In addition, the survey reveals that parents are involved when games are purchased, with players under the age of 18 saying their parents were present at the point-of-sale 89 percent of the time. These parents who buy and play games are part of the majority of game players who are adults. In fact, survey data shows a trend toward the aging of the gamer population, with the percentage of console game players under the age of 18 falling to 38 percent this year, from 46 percent in 2002, and the percentage of computer game players under 18 declining to 30 percent, down from 34 percent in 2002. "What this data tells us is that interactive entertainment is not only increasingly popular with adults, it has also become a family activity from start to finish. When it comes to computer and video games, parents are involved every step of the way, whether it’s in buying the games, monitoring their content, or playing them with their kids," said Douglas Lowenstein, president of the IDSA, the trade group that represents U.S. computer and video game publishers and the owner of E3Expo. Additional survey highlights include the following: -- Buyer Demographics: Ninety-two percent of those who purchase console games are over the age of 18, and 98 percent of computer game buyers are over 18. Forty-seven percent of console game buyers and 57 percent of computer game buyers are women. -- Computer Player Demographics: Fifty-eight percent of computer game players are male, while 42 percent are female. Thirty percent are under 18 years old, 29 percent are 18 to 35, and 41 percent are over 36. -- Console Player Demographics: Seventy-two percent of console game players are male and 28 percent are female. Thirty-eight percent are under 18, 40 percent are 18 to 35, and 22 percent are over 36. -- Types of Games Played Most Often: Console game players say that they most often play: action games (51 percent); driving/racing games (50 percent); sports games (47 percent); and role-play/adventure games (35 percent). Computer game players say they are most likely to play: puzzle/board/card games (36 percent); action games (36 percent); driving/racing games (34 percent); and sports (32 percent). -- Number of Games Owned: Console game players report that they own an average of 16 games, while computer gamers report that they own about 12 titles. -- Online Games: Thirty-seven percent of game players say they play games online, up from 31 percent last year and 18 percent in 1999. -- Type of Game Played Most Often Online: puzzle, board, game show, trivia or card game (56 percent); action, sports, strategy or role-play game (20 percent); persistent multi-player universe (7 percent); or none of the above (7 percent). -- Mobile Gaming: More than one-third (39 percent) of Americans who own consoles or computers report that they also play games on mobile devices like handheld systems, PDAs, and cell phones. Eighteen percent play games on cell phones, up from 14 percent a year ago. The annual survey was conducted for the IDSA by the Services Division of Ipsos-Insight. The study gathered data from more than 1,350 nationally representative households that have been identified as owning a video game console and/or a personal computer used to run entertainment software. The IDSA is the U.S. association dedicated to serving the business and public affairs needs of the companies publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. IDSA members collectively account for more than 90 percent of the $6.9 billion in entertainment software sales in the U.S. in 2002, and billions more in export sales of American-made entertainment software. The IDSA offers services to interactive entertainment software publishers including a global anti-piracy program, owning the Electronic Entertainment Expo trade show, business and consumer research, government relations and First Amendment and intellectual property protection efforts.

Site Statistics

Registered Members: 77,489
Forum Posts: 725,960
Xbox One Titles: 5,554
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,490
Member Reviews: 10,339
News Articles: 16,523
Screenshots: 38,165
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News

Nacon Unveils RIG 900 MAX HX

Nacon Unveils RIG 900 MAX HXLicensed for Xbox, the 900 MAX marks the pinnacle in wireless game audio, merging capabilities such as a personalized Dolby Atmos headphone experience, dual wireless connectivity with Bluetooth audio, and a seamless charging base station.

Nacon Announces New RIG 600 PRO Headset Line

Nacon Announces New RIG 600 PRO Headset LineThe RIG 600 PRO HX is officially licensed for Xbox and includes Dolby Atmos for Headphones. Gamers can experience three-dimensional precision audio by simply connecting the USB-C wireless adaptor to the Xbox console or PC.

See News Archives

Community Forum Activity

KeyWe Giveaway!
Post by Variation-XBA
0 Replies, 17969 Views

2021: XBA is still here
Post by shrew king
33 Replies, 159768 Views

Watch Dogs: Legion
Post by Nato King
0 Replies, 104103 Views

Xbox Series X or S
Post by Nato King
5 Replies, 122739 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 114143 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 130654 Views

Xbox one no signal
Post by debrartin
0 Replies, 126650 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 180043 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 141092 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 225870 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 128352 Views

Squad Up
Post by samslophead
0 Replies, 222498 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 158397 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 275732 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 152657 Views

© 2000-2023 - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics