NEWS - Wednesday, October 1, 2003

NPD Reports A Strong Holiday Season

Over 43 percent of NPD Respondents Surveyed Spent More Than Seven Hours Per Week Playing Video Games on Their Next Generation Systems Despite dollar declines for the total video games industry in the first eight months of 2003, NPD analysts suggest a strong holiday season. According to leading market information company The NPD Group, the total video games industry experienced a 3.4 percent decline in dollar volume January to August 2003 versus January to August 2002. The good news is unit volume for the total video games industry has increased 8.4 percent during the same time period. NPD reported total console and portable hardware sales declined 5.1 percent in unit volume and 18.5 percent in dollar volume January to August 2003 versus January to August 2002. Console and portable accessory sales declined slightly, two percent in both units and dollars January to August 2003 versus the same time period in 2002. More importantly, console and portable software sales showed increases in units as well as dollars, 14 and 5.7 percent, respectively, January to August 2003 versus January to August 2002. In the first eight months of 2003, the two software categories comprised of more than half of the industry’s unit and dollar sales. "The continuous rise in unit volume is good news for the video games industry," said Richard Ow, video game analyst, The NPD Group. "The most important factor is product is being sold at a faster pace than last year. Dollar decline is to be expected during the current video games cycle. The next couple of months will be critical for the industry, with highly-anticipated releases on the way. Over the next few years, software will be the primary driver for industry growth for the current next generation life cycle." The rationale behind a strong holiday season lends itself to the following factors: -- The mass market is making an impact in the video games industry: Growth in particular genres, Action and Family Entertainment have shown the biggest unit growths, 33 percent each. -- More than 50 percent of software is selling under $40 price points across all console platforms: Over 270 new releases in 2003 are selling under $40 price points. -- More value through console bundles: Console hardware manufacturers will bring more value to consumers when adding a title or an accessory to the console system. -- Growth in tie ratio: The software to hardware ratio for each next generation platform has grown significantly.

Site Statistics

Registered Members: 49,799
Forum Posts: 725,921
Xbox One Titles: 3,017
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,066
Member Reviews: 10,339
News Articles: 15,699
Screenshots: 34,330
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News

Bonkies Sets off January 29th

Bonkies Sets off January 29thBonkies is packed with cute animals, brain-teasing missions and goofy mishaps, a perfect recipe for a peaceful evening with loved ones at home. Plus there’s a 20% preorder discount!

Teratopia Launches January 20th

Teratopia Launches January 20thJoin Tucho in his quest to rescue his friends and liberate the colorfully grotesque lands of Teratopia! Traverse 13 unique zones packed with enemies bent on overtaking your homeland.

See News Archives

Community Forum Activity

Watch Dogs: Legion
Post by Nato King
0 Replies, 14648 Views

Xbox Series X or S
Post by Nato King
5 Replies, 16427 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 13590 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 13408 Views

Xbox one no signal
Post by debrartin
0 Replies, 37761 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 39258 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 34491 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 60264 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 24995 Views

Squad Up
Post by samslophead
0 Replies, 61377 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 54494 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 99922 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 70939 Views

Happy Birthday, Me.
Post by SnoochyBoochy
4 Replies, 86344 Views

Xbox Playdates Canada October, 2018 Play date info thread.
Post by Kiesey
2 Replies, 20372 Views

© 2000-2021 - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics