NEWS - Sunday, June 20, 2004


Ingram Secures Exclusivity for Xbox Products

Distribution giant Ingram Micro’s Xtreme video game unit has extended its distribution deal with Microsoft Canada for the Xbox video game system in a deal which has seen Ingram named master distributor for all Xbox products. From now through June of 2009, Ingram will serve as master distributor, meaning that all of Xbox products sold at retail in Canada, and other Ingram distributors, including Hip Interactive and Hartco, will purchase through Ingram. "By having a master distributor, Microsoft has one set of inventory in the country, and no other distributors," said Lang Moffatt, head of the Xtreme division. "It’s good for the other video game distribution people too, because they can turn inventory quicker because it’s all in one location." The distributor has also added on other fronts recently, including a deal to see game publishing giant Ubisoft shipping all of its games through Ingram starting next month. It also has THQ on board for all retail partners in Canada. Moffatt credits the unit’s success with its sole focus on gaming, to the point where employees of the division are all heavy gamers themselves. "We’re not just moving widgets, we’re passionate about games as well," he said. "We have people who love gaming and who are great business people, so they can talk to the 12-year-old or to the 60-year-old, and they can talk it, they understand it, they have the passion. No one else in Canada has that." The video gaming market is exploding, having last year beat out Hollywood in terms of entertainment dollars spent for the first time. And according to Moffatt, there’s still more to come as online gaming continues its broadband migration from the PC to the gaming console. He expects this fall’s eagerly- anticipated launch of Microsoft’s Halo 2, sequel to the first-person shooter that largely launched the Xbox, will help drive demand for Microsoft’s Xbox Live online service. The other big driver for home online gaming is of course wireless, simply because of the ease of installation it brings along. The arrival of wireless adapters that make it easier to get gaming consoles on the Internet will be a major boon to the online gaming market, and will likely represent the maturing of the console on the home network. "As home networking goes in the next 10 years, so will go gaming," predicted Moffatt. "Gaming is really gaining viability in the entertainment marketplace."
Source: http://www.integratedmar.com

Site Statistics

Registered Members: 53,062
Forum Posts: 725,934
Xbox One Titles: 3,849
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,212
Member Reviews: 10,339
News Articles: 16,175
Screenshots: 35,635
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News





Free Expansion For Tails Of Iron Owners

Free Expansion For Tails Of Iron OwnersThe free expansion introduces a new post- game questline, two additional difficulty modes, five new bosses, a selection of special armours and weapons, and a secret that was perhaps better left forgotten...


Farming Simulator 22 Out Now

Farming Simulator 22 Out NowThe most extensive agricultural simulation to date, including a multitude of new features. From production chains forming agricultural empires, to crossplay multiplayer.


NERF Legends Out Now

NERF Legends Out NowBe the ultimate NERF legend in this fast- paced FPS featuring an exciting story campaign and online multiplayer for up to eight players!


See News Archives

Community Forum Activity

2021: XBA is still here
Post by shrew king
8 Replies, 20519 Views

Watch Dogs: Legion
Post by Nato King
0 Replies, 36896 Views

Xbox Series X or S
Post by Nato King
5 Replies, 50131 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 43526 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 44319 Views

Xbox one no signal
Post by debrartin
0 Replies, 59799 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 62439 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 53131 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 87555 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 46695 Views

Squad Up
Post by samslophead
0 Replies, 99905 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 73203 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 136221 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 90864 Views

Happy Birthday, Me.
Post by SnoochyBoochy
4 Replies, 113452 Views

© 2000-2021 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics