NEWS - Monday, June 21, 2004


Xbox Reaching Out To Local Events

As the console wars cool on the advertising front, Microsoft Xbox’s marketing game plan calls for a more low-profile, holistic approach. Instead of a splashy ad campaign, Xbox has been banging out deals, like a new year-long agreement with House of Blues where the consoles will be installed at all House of Blues locations beginning Aug. 1. Under the deal, special "Xbox Live at the House of Blues" nights also will include "Game with Fame" competitions where fans can play celebrities using the console’s online capabilities. Promotional print and online ads through House of Blues will tout the events and the partnership. Xbox’s other efforts include sponsorship of nearly a dozen summer concert festivals, including WXRK New York’s Dysfunctional Family Picnic. It also sponsors venues like Clear Channel’s White River Amphitheater Auburn, Wash., and Shoreline Amphitheatre in Mountain View, Calif. On the sports front, Xbox is a sponsor of the Association of Volleyball Professionals, Brad Pollard in the IRL Infinity Racing Series and 17 minor league baseball teams. On the Major League level it created Xbox Zones in the Atlanta Braves and Cleveland Indians’ stadiums. "It’s all about reaching our core teen and young adult audience in ways that are relevant to them, like music, movies and sports," said Bill Nielsen, director-Xbox marketing at Microsoft.
Source: http://www.technologymarketing.com

Site Statistics

Registered Members: 81,961
Forum Posts: 725,970
Xbox One Titles: 6,502
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,630
Member Reviews: 10,339
News Articles: 16,560
Screenshots: 39,713
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News




Bulwark: Evolution Out Now on Consoles

Bulwark: Evolution Out Now on ConsolesThis major free update, which has already been successfully launched on Steam, brings a new layer of depth, strategy, and innovative gameplay mechanics to the immersive world of Bulwark: Falconeer Chronicles.


Thrustmaster Unveils T.Flight Hotas One

Thrustmaster Unveils T.Flight Hotas OneThrustmaster’s best-seller is back with a new look featuring the official license of Microsoft Flight Simulator. This complete, precise and easy-to-use hands- on throttle and stick (HOTAS) is the ideal companion for Microsoft Flight Sim 2024




See News Archives

Community Forum Activity

KeyWe Giveaway!
Post by Variation-XBA
0 Replies, 38656 Views

2021: XBA is still here
Post by shrew king
41 Replies, 312827 Views

Watch Dogs: Legion
Post by Nato King
0 Replies, 140643 Views

Xbox Series X or S
Post by Nato King
5 Replies, 166020 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 141088 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 170629 Views

Xbox one no signal
Post by debrartin
0 Replies, 156566 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 242425 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 206045 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 286920 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 160203 Views

Squad Up
Post by samslophead
0 Replies, 298624 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 189884 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 330761 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 177207 Views

© 2000-2025 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics