NEWS - Thursday, March 15, 2001


XBOX Pre-Orders

MCV posted news today regarding the position that Microsoft stands on pre-orders for the XBOX. According to the post Microsoft has yet to actually start the pre-ordering campaign with retail outlets such as Babbages, Electronics Boutique and Toys R Us, but has let the companies do their own pre-order programs.

"Babbage’s has been doing gangbusters at presale," with multiple tens of thousands of orders, to the point that the chain has opted to increase the price of the deposit to control demand, John O’Rourke, Microsoft’s director of US sales and marketing for Xbox, tells MCV.

While Microsoft isn’t encouraging preorder campaigns per se, O’Rourke notes that it couldn’t prevent retailers from setting up preorder campaigns even if it wanted to, lest it break antitrust laws.

Still, O;Rourke acknowledges that excessive preorders could create demand Microsoft is later unable to meet. "It’s one of those instances where you must have clear communication with the retailers," he says. "In some cases we’ve tried, where it makes sense, to caution them about not putting themselves in a situation that would be bad for the customer."

A few months ago Sony contacted retail outlets threatening to stop shipments of PS2’s unless all XBOX promotional material was removed from the stores. While some of the stores complied for fear of loosing their sales for PS2 machines, most of the outlets took a stand. We clarified the Sony threats with our local Babbages and EB store, of which both stores had been contacted.

O’Rourke plays down suggestions that this is, or might become, a problem for Microsoft. "We’ve heard from our retail partners that there have been discussions with other companies who’ve suggested that this newcomer [i.e., Microsoft] isn’t something you should spend a lot of time with," he tells us. "The good news is most retailers laugh it off. They think our whole approach is nice and refreshing.

“[Retailers] aren’t just the last step in the chain, there to do our bidding. So when someone suggests to them ’hey, I suggest you take down those Xbox point of purchase materials,’ in some instances they may do it because they have a short-term business need, and we understand that. Other times they’ll just look at it and laugh it off."

You can check out the whole article here.
Source: http://www.xboxaddict.com/

Site Statistics

Registered Members: 62,425
Forum Posts: 725,950
Xbox One Titles: 4,438
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,323
Member Reviews: 10,339
News Articles: 16,375
Screenshots: 36,619
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News





Hokko Life Coming to Consoles September 27th

Hokko Life Coming to Consoles September 27thHokko Life invites players to customise and cultivate their very own cosy community, with mini-games, friendly villagers, and an intricate design tool all coming together to create a charming environment for players to put their own stamp on.




See News Archives

Community Forum Activity

KeyWe Giveaway!
Post by Variation-XBA
0 Replies, 4816 Views

2021: XBA is still here
Post by shrew king
23 Replies, 39682 Views

Watch Dogs: Legion
Post by Nato King
0 Replies, 74639 Views

Xbox Series X or S
Post by Nato King
5 Replies, 87725 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 90647 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 100210 Views

Xbox one no signal
Post by debrartin
0 Replies, 97946 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 103152 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 76452 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 139104 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 99589 Views

Squad Up
Post by samslophead
0 Replies, 180093 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 131645 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 226007 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 126946 Views

© 2000-2022 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics