NEWS - Tuesday, September 14, 2004


EA Game Innovation Lab

Sept. 14, 2004- Electronic Arts (Nasdaq:ERTS) and the USC School of Cinema-Television today unveiled the EA Game Innovation Lab at USC’s Robert Zemeckis Center for Digital Arts. Scheduled to attend an event marking the occasion are Elizabeth Daley, Dean, School of Cinema-Television, Don Mattrick, President of EA Worldwide Studios, Rusty Rueff, Executive Vice President of Human Resources at EA and filmmaker Robert Zemeckis. The EA Game Innovation Lab, based in the Robert Zemeckis Center for Digital Arts, is a state-of-the-art research space and think tank where new concepts in game design, play, and usability are developed, prototyped, and play-tested. Lab users will push games beyond the currently defined genres, markets, and play patterns, creating a body of knowledge about players, games, and game playing that is informing the next generation of software and hardware. "USC has always been on the cutting edge of entertainment education and now is home to a world class program that will help train talented people for careers in interactive entertainment," said Don Mattrick, President, Worldwide Studios, Electronic Arts. "This is the perfect marriage of creative leadership that will empower young storytellers to express themselves in a new medium." "EA’s decision to invest in the future of interactive media education at the USC School of Cinema-Television is advancing a 75-year tradition of bold, experimental thinking about storytelling," said Daley. "And I can think of no more fitting time than the School’s diamond anniversary year to launch this groundbreaking new partnership." On March 22, 2004, EA announced a multi-million dollar donation to the USC School of Cinema-Television to advance interactive entertainment education by creating a launch pad for the next generation of game designers. The historic contribution is part of EA’s global educational and talent development effort. The gift will help fund a 3-year Master of Fine Arts program within the School’s Division of Interactive Media. With this forward-thinking contribution, the School will grow its efforts to graduate visionary thinkers who have a deep understanding of the many facets of interactive entertainment. The creation of the Electronic Arts Endowed Faculty Chair -- the first-ever endowed chair at a university for the study of electronic gaming and interactive entertainment -- will enable the School to meet the intensifying demand for talented game developers who are solidly grounded in story and content. It also will help bring some of the game industry’s top talent to USC as educators, while drawing top student candidates from home and abroad to learn one-on-one from these experts. EA will name an executive to serve in this post in the coming weeks.
Source: http://www.ea.com

Site Statistics

Registered Members: 53,107
Forum Posts: 725,934
Xbox One Titles: 3,850
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,213
Member Reviews: 10,339
News Articles: 16,175
Screenshots: 35,645
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News





Free Expansion For Tails Of Iron Owners

Free Expansion For Tails Of Iron OwnersThe free expansion introduces a new post- game questline, two additional difficulty modes, five new bosses, a selection of special armours and weapons, and a secret that was perhaps better left forgotten...


Farming Simulator 22 Out Now

Farming Simulator 22 Out NowThe most extensive agricultural simulation to date, including a multitude of new features. From production chains forming agricultural empires, to crossplay multiplayer.


NERF Legends Out Now

NERF Legends Out NowBe the ultimate NERF legend in this fast- paced FPS featuring an exciting story campaign and online multiplayer for up to eight players!


See News Archives

Community Forum Activity

2021: XBA is still here
Post by shrew king
8 Replies, 20660 Views

Watch Dogs: Legion
Post by Nato King
0 Replies, 37517 Views

Xbox Series X or S
Post by Nato King
5 Replies, 50733 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 44338 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 45263 Views

Xbox one no signal
Post by debrartin
0 Replies, 60394 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 63074 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 53487 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 88420 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 47558 Views

Squad Up
Post by samslophead
0 Replies, 101291 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 74195 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 137862 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 91449 Views

Happy Birthday, Me.
Post by SnoochyBoochy
4 Replies, 114292 Views

© 2000-2021 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics