NEWS - Tuesday, September 14, 2004


Latest NPD Numbers For Xbox

Xbox continues to grow faster than any other platform, demonstrates continual online leadership and is rolling out the best game lineup the platform has ever seen. Take a look at the August highlights as reported by NPD, the industry standard for tracking momentum and market share: This is the tenth consecutive month that Xbox grew its market share year-over-year. -Market share from hardware unit sales increased 13 points from August 2003 (27 percent) to August 2004 (40 percent). During the same time, PS2 dropped 15 share points from 54 percent to 39 percent. GameCube picked up two points from 18 percent to 20 percent. -Xbox software sales increased 56 percent from August 2003 to August 2004, while PS2 increased five percent, and GameCube only one percent. -Xbox’s software-attach rate remained an industry-leading 7.2 in August (7.9 with bundled games) continuing to give Xbox the highest cumulative attach rate of any console after more than two years in the market. -Xbox Live continues to define online games and is still the only global online console games service. Customer satisfaction ratings of the service continue to go through the roof with 92 percent of our members responding that they love Xbox Live and would recommend it to a friend. Xbox Live brings friends together in a dynamic community to experience unmatched features, letting members compete on a global level in some of the world’s best games. Because Xbox Live is a software and services platform that continues to evolve regardless of hardware, members can rest assured that their gaming legacies will continue, whether in this generation or the next.
Source: http://www.gameinformer.com

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