New Playboy: The MansionHip Interactive’s wholly owned subsidiary, ARUSH Publishing, in conjunction with Groove Games, today released new screenshots from the upcoming lifestyle simulation game, "Playboy: The Mansion." Featuring a fully customizable interpretation of the world-famous Playboy Mansion and a thrilling photo-shoot mode that will test players’ creativity behind the lens, the game gives consoles and PCs an all-access, behind-the-scenes pass to the Playboy Mansion. Life at the virtual Playboy Mansion is anything but average, and the latest images illustrate the different activities and environments that players will experience while building their empire as Playboy visionary Hugh Hefner. From the office to the grotto, players will walk a mile in Hef’s virtual slippers, throwing extravagant, celebrity-filled parties while calling the shots on business decisions and building Playboy into the world’s most famous men’s magazine. As they progress through the game’s Campaign Mode that covers the major milestones in Playboy history or the open-ended Empire mode, players will unlock a plethora of covers, photo shoots and video footage straight from the Playboy vault. "Playboy: The Mansion" is scheduled to ship in late January 2005 and is rated “M” for Mature by the ESRB.