NEWS - Monday, April 23, 2001


XBOX El Grande!

In a press release today Microsoft announces the teaming up with Taco Bell to promote the XBOX in the Largest Consumer Promotion in Company History.

REDMOND, Wash. - April 23, 2001 - Microsoft Corp. today announced that Taco Bell Corp., America’s leading Mexican-style, quick-service restaurant chain, has signed on as the first promotional partner for the launch of the highly anticipated Microsoft® XboxT video game system. The companies plan to combine their powerhouse brands in a promotional campaign to reach their shared target audiences across the United States and Canada. Taco Bell will provide substantial media support that will aggressively publicize Xbox, and the company will host major in-store promotions to support the Xbox launch.

"We are excited about teaming up with Taco Bell to turn up the volume on the Xbox excitement during the system’s launch period," said John O’Rourke, vice president of sales and marketing for Xbox. "Our co-marketing relationship is based on our commitment to deliver an entertaining, top-of-the-line promotion to our customers."

The video game console industry is recognized as a hot form of entertainment with a broadening demographic. Taco Bell will build on the anticipation around Xbox to connect to its target audience through fun and entertaining vehicles.

"We’re thrilled to team up with Microsoft as a promotional partner for Xbox, one of the most exciting entertainment products of 2001," said Debbie Myers, vice president of media, entertainment and licensing for Taco Bell. "Our energetic brand personality mirrors the edgy Xbox brand, which is already resonating with our customers."

The marketing alliance between Microsoft and Taco Bell was orchestrated by GMR Marketing, a recognized leader in music, entertainment and lifestyle marketing. Taco Bell is the first promotional partner to be announced in a series of strategic co-marketing relationships that will creatively drive brand awareness and preference for Xbox.


Source: http://www.xboxaddict.com/

Site Statistics

Registered Members: 78,052
Forum Posts: 725,964
Xbox One Titles: 5,778
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,512
Member Reviews: 10,339
News Articles: 16,524
Screenshots: 38,479
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News






Nacon Unveils RIG 900 MAX HX

Nacon Unveils RIG 900 MAX HXLicensed for Xbox, the 900 MAX marks the pinnacle in wireless game audio, merging capabilities such as a personalized Dolby Atmos headphone experience, dual wireless connectivity with Bluetooth audio, and a seamless charging base station.


Nacon Announces New RIG 600 PRO Headset Line

Nacon Announces New RIG 600 PRO Headset LineThe RIG 600 PRO HX is officially licensed for Xbox and includes Dolby Atmos for Headphones. Gamers can experience three-dimensional precision audio by simply connecting the USB-C wireless adaptor to the Xbox console or PC.


See News Archives

Community Forum Activity

KeyWe Giveaway!
Post by Variation-XBA
0 Replies, 20308 Views

2021: XBA is still here
Post by shrew king
37 Replies, 175220 Views

Watch Dogs: Legion
Post by Nato King
0 Replies, 110708 Views

Xbox Series X or S
Post by Nato King
5 Replies, 129998 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 121553 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 140120 Views

Xbox one no signal
Post by debrartin
0 Replies, 132739 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 191012 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 148718 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 239167 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 136957 Views

Squad Up
Post by samslophead
0 Replies, 236115 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 167728 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 290088 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 158314 Views

© 2000-2023 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics