NEWS - Monday, October 3, 2005
Own A 360 Before Anyone Else In Canada
Pepsi® and Doritos® “Be First to Play” contest gives Canadians a chance to win the new Xbox 360 console every hour…before it hits store shelves! MISSISSAUGA, ON – In anticipation of what is expected to be massive worldwide demand for the new Xbox 360 video game and entertainment system, the makers of Pepsi and Doritos are giving Canadians a once-in-a-lifetime chance to win the highly-anticipated next-generation entertainment Xbox 360 prior to general retail availability. In total, Pepsi and Doritos are giving away close to 1,000 Xbox 360 consoles throughout the 6-week contest. For every hour from midnight on October 2nd through midnight on November 10th, Canadians can be eligible to win the new Xbox 360, one of the most powerful and feature-packed entertainment systems ever. All consumers need to do is enter a PIN number (found on labels and inside packages of specially-marked Pepsi and Doritos products) at www.befirsttoplay.caSource: http://www.bethefirsttoplay.ca/