NEWS - Friday, April 28, 2006


Microsoft Shipping More Xbox 360s

Microsoft said Thursday it will sacrifice some of its profit margins to continue ramping up shipments of the Xbox 360. The company hopes to get a head start over competing next-generation consoles, especially Sony’s PlayStation 3. However, short-term issues with profitability may end up paying off in the long term. As the company sells more units, it will in turn sell more accessories and games, for which It receives a small licensing fee. The boost in shipments has also allowed Microsoft to increase its predictions of overall sales for the fiscal year ending June 30. The company now expects to sell 5 to 5.5 million Xbox 360 consoles, up from earlier predictions of 4.5 to 5.5 million. Supply issues have dogged the Xbox 360 since its launch. Production shortages in January caused the company to scale back its initial shipment goals. However, the addition of a third manufacturer, Celestica, has eased the problems. Still, Microsoft will not say that the shortages will end. Company executives note that they have yet to reach a point where supply equals demand, because the console remains highly sought after. The company will continue to spend heavily on manufacturing the Xbox 360 into the fiscal first quarter, and it warned that the move would again cut into profits. In the third quarter, Microsoft’s Home and Entertainment Division, home to the Xbox team, posted a $388 million loss on $1.06 billion in sales. This was double the $175 million loss of the year ago quarter, but revenues for the division were up 85 percent.
Source: http://www.betanews.com/

Site Statistics

Registered Members: 52,517
Forum Posts: 725,928
Xbox One Titles: 3,696
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,188
Member Reviews: 10,339
News Articles: 16,108
Screenshots: 35,368
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News






No Longer Home Is Out Now

No Longer Home Is Out NowCentered around the lives of two roommates from South London, Ao and Bo, No Longer Home follows their deeply personal journeys as they graduate university and prepare for the next stage of their lives – apart.



See News Archives

Community Forum Activity

2021: XBA is still here
Post by shrew king
2 Replies, 16922 Views

Watch Dogs: Legion
Post by Nato King
0 Replies, 33364 Views

Xbox Series X or S
Post by Nato King
5 Replies, 45919 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 38364 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 38718 Views

Xbox one no signal
Post by debrartin
0 Replies, 56186 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 58626 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 50798 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 82764 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 41971 Views

Squad Up
Post by samslophead
0 Replies, 92277 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 67750 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 127959 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 87513 Views

Happy Birthday, Me.
Post by SnoochyBoochy
4 Replies, 108600 Views

© 2000-2021 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics