NEWS - Tuesday, May 9, 2006


E3: Shane Kim And Chris Satchell Strike Back

After Sony Computer Entertainment America held its news conference today -- a long conference which revealed a $499/$599 pricing structure, a vague online plan, and a variety of games -- Microsoft's top executives offered their comments. IGN spoke over the phone with Shane Kim, Microsoft Game Studios general manager, and Christ Satchell, general manager of Microsoft's game developer group. "From a gamer's perspective, I'm pretty disappointed in Sony's lack of innovation," said Satchell. "I mean, they didn't deliver anything terribly new, and at the cost of $600, $200 more than our system, it's hard to get excited about it. The 'new' controller was even disappointing. It's basically the same design. It doesn't seem good for consumers, just good for Sony." When asked if Microsoft would lower the price to the Xbox 360's two systems, as an online rumor suggested, Kim said that Microsoft did not comment on rumors and speculation. But he did explain why Microsoft's package was more appealing. "Our top-priced premium system is $200 cheaper than theirs. And when you look at the whole package, our innovative online service, our price structure, the high quality of games, and the leadership we have provided, it's really hard justifying the price difference. We're in a real sweet spot with our pricing tier. We're really confident about where we are pricing-wise." When asked whether Microsoft felt Sony could deliver 6 million units by March 2007, Kim offered this opinion. "We can't speculate on Sony's production capabilities. We're not experts on that. But as you know, getting six million units on the market place by March 2007 is a very challenging task. Based on what we know about launching a sophisticated system with many complicated parts, it's going to be very challenging. "By June 2006, we project we'll meet our goal of having shipped 5 to 5.5 million Xbox 360s. On the subject of new content and announcements, you'll hear about the great new stuff we have at our conference tomorrow." On the subject of online service, Satchell explained: "They provided no real commitment to actually delivering on their online service. They provided no innovation and leadership in that respect. They gave little time and effort to their online space." Kim added, "We've sunk many years of investment into Xbox Live, and we have a lot of innovation there." On the subject of Sony's potential medium superiority with Blue Ray technology, Satchell commented: "I think customers will want the best games and the best services. And the differences between 1080i and 1080p are minuscule; the differences are too hard to determine for most consumers; 1080p is a niche market. The sweet spot is 720p. But you know what? the real question is will your TV be able to run 1080p?" Microsoft's E3 new conference is held at 11:30 PST, Tuesday, May. IGN will be there with a full report.
Source: http://xbox360.ign.com/

Site Statistics

Registered Members: 51,905
Forum Posts: 725,928
Xbox One Titles: 3,471
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,143
Member Reviews: 10,339
News Articles: 16,011
Screenshots: 34,988
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

2021: XBA is still here
Post by shrew king
2 Replies, 10141 Views

Watch Dogs: Legion
Post by Nato King
0 Replies, 27586 Views

Xbox Series X or S
Post by Nato King
5 Replies, 35489 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 27896 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 27270 Views

Xbox one no signal
Post by debrartin
0 Replies, 50865 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 52889 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 47029 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 75703 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 34793 Views

Squad Up
Post by samslophead
0 Replies, 77258 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 59700 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 115627 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 82832 Views

Happy Birthday, Me.
Post by SnoochyBoochy
4 Replies, 100913 Views

© 2000-2021 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics