NEWS - Tuesday, June 6, 2006


Microsoft Names Jeff Bell Corporate Vice President

REDMOND, Wash. — June 6, 2006 — Microsoft Corp. today announced the appointment of Jeff Bell as the new corporate vice president of Global Marketing for the Interactive Entertainment Business, reporting directly to Peter Moore, corporate vice president for the overall Interactive Entertainment Business, effective June 12, 2006. The Interactive Entertainment Business includes the Xbox® and Games for Windows® businesses and is part of Microsoft’s Entertainment and Devices Division. Bell joins Microsoft from DaimlerChrysler, where most recently he served as vice president of product strategy for the Chrysler Group. “Jeff brings a unique mix of consumer experience and innovation to the Interactive Entertainment Business,” Moore said. “His accomplishments at DaimlerChrysler, including the creation of its owner loyalty program, his track record in driving automotive video game strategies, and his influence on urban marketing plans, are indicators of his expertise and leadership.” Bell holds a master’s degree in international economics from Johns Hopkins University and an MBA from the Wharton School of the University of Pennsylvania. As an innovator in brand marketing at DaimlerChrysler, Bell led the launch of the Dodge “Grab Life by the Horns” tag line and its associated advertising, including the Hemi campaign and the Dodge and Aerosmith music alliance. He drove the formation of other key strategic alliances including Jeep and HBO’s “Band of Brothers,” Jeep and “Lara Croft: The Cradle of Life,” and Chrysler, Hypnotic and Universal Pictures, which created the Chrysler Million Dollar Film Festival. Bell also pioneered new approaches to urban marketing, providing multicultural agencies with greater opportunities in the general market arena. History of Innovation Bell is largely credited with helping to turn around the Jeep and Chrysler brands during his tenure at DaimlerChrysler, and for pioneering Chrysler’s video game and online marketing strategies. Bell’s aggressive use of games as marketing tools resulted in the creation of more than 40 online games with a registered user base of more than 3 million. His work in games led to Chrysler being named Interactive Marketer of the Year in 2005 by Advertising Age. Bell received the Mediapost Online All-Star award in 2005 and was recently named one of the 21 Most Intriguing People in Marketing by Min Magazine.
Source: http://www.xbox.com/

Site Statistics

Registered Members: 82,299
Forum Posts: 725,970
Xbox One Titles: 6,501
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,633
Member Reviews: 10,339
News Articles: 16,560
Screenshots: 39,733
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News




Bulwark: Evolution Out Now on Consoles

Bulwark: Evolution Out Now on ConsolesThis major free update, which has already been successfully launched on Steam, brings a new layer of depth, strategy, and innovative gameplay mechanics to the immersive world of Bulwark: Falconeer Chronicles.


Thrustmaster Unveils T.Flight Hotas One

Thrustmaster Unveils T.Flight Hotas OneThrustmaster’s best-seller is back with a new look featuring the official license of Microsoft Flight Simulator. This complete, precise and easy-to-use hands- on throttle and stick (HOTAS) is the ideal companion for Microsoft Flight Sim 2024




See News Archives

Community Forum Activity

KeyWe Giveaway!
Post by Variation-XBA
0 Replies, 39818 Views

2021: XBA is still here
Post by shrew king
41 Replies, 319846 Views

Watch Dogs: Legion
Post by Nato King
0 Replies, 143249 Views

Xbox Series X or S
Post by Nato King
5 Replies, 168419 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 142913 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 173252 Views

Xbox one no signal
Post by debrartin
0 Replies, 158567 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 244468 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 207572 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 289857 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 163004 Views

Squad Up
Post by samslophead
0 Replies, 301722 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 192522 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 335016 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 178877 Views

© 2000-2025 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics