Microsoft fights back!Microsofts head of UK Xbox marketing Richard Teversham took all he could stand today from old men bashing the Xbox. So he got a pen and some paper and put his feelings into words. It went something like this:
"We did expect some reaction from the competition, but for Sony to react in such a way means we must be doing something right. Ultimately, whoever brings innovative games to market that people want to play will win. We’ve shaken the whole industry with Xbox. We set a new bar and now the rest of them are trying to match it. At the end of the day it means better games, more choice and better gameplay"