NEWS - Friday, November 10, 2006


Microsoft Bets on Fast Xbox360 Growth In Brazil

Daniel Cervantes, director of Microsoft’s Latin America games and entertainment division, predicted that Brazil’s market could be Microsoft’s biggest in Latin America for the Xbox 360 in the next five years. Microsoft started selling the console in Mexico, Chile and Colombia earlier this year. Cervantes said 500,000 to 600,000 video game consoles are sold annually in Brazil, but they are brought there by third party vendors, not manufacturers. Analysts say there is a user base in Brazil for about 11 million game machines. "We’ll be the first major manufacturer to sell a game console in Brazil’s market directly. We believe consumers will respond well to that," said Cervantes, adding that Brazil ranked 15 in the world in console sales. The company will be selling the Xbox for 2,999 reais ($1,399) in stores and on Web sites, but product brought to Brazil unofficially by third parties can be found for between 1,600 reais and 1,900 reais. Cervantes said Microsoft considers its price "very competitive" in view of the package it will sell, which includes the console, a 20-gigabyte hard disk, wireless controller, remote control and three games. The Brazilian Xbox 360 will have software in Portuguese. Microsoft hopes to sell 10 million Xbox 360s globally in 2006, about 10 percent of which will come from Latin America, said Cervantes. He did not say how many sales were expected in Brazil. Microsoft will have 14 games for the Brazilian launch, among them the much anticipated "Gears of Wars," and "Perfect Dark Zero", at a cost of 159 reais each. Cervantes said Microsoft would spend twice as much on publicity in Brazil as it did for its Mexico launch, but he declined to give specific figures. He said the company wanted to start selling in Brazil as soon as possible because 40 percent of its consoles sales for the year were in December. Microsoft wants to take advantage of being the first to sell a new generation console in Brazil because starting this month it will face competition from Nintendo’s (7974.T: Quote, Profile, Research) console Wii and Sony’s (6758.T: Quote, Profile, Research) machine PlayStation 3. "We have learned in Mexico and Colombia that when we come ahead of our competitors, our market share can double just by being the first. If we get a critical mass, it’s very difficult for us lose our lead," said Cervantes.
Source: http://today.reuters.com/

Site Statistics

Registered Members: 50,928
Forum Posts: 725,924
Xbox One Titles: 3,212
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,105
Member Reviews: 10,339
News Articles: 15,810
Screenshots: 34,603
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

2021: XBA is still here
Post by shrew king
1 Replies, 4987 Views

Watch Dogs: Legion
Post by Nato King
0 Replies, 20987 Views

Xbox Series X or S
Post by Nato King
5 Replies, 25095 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 19739 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 17763 Views

Xbox one no signal
Post by debrartin
0 Replies, 43887 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 45789 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 40699 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 68452 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 27729 Views

Squad Up
Post by samslophead
0 Replies, 67388 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 55927 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 106906 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 76920 Views

Happy Birthday, Me.
Post by SnoochyBoochy
4 Replies, 93130 Views

© 2000-2021 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics