NEWS - Wednesday, November 15, 2006
Rainbow Six Vegas Xbox 360 Challenge AnnouncedThe tournament kicks off December 27 and will pit four-player teams against each other to battle it out in the exciting Vegas locations featured in the highly anticipated first-person shooter Tom Clancys Rainbow Six Vegas for the Xbox 360 video game and entertainment system from Microsoft. The tournament will be held on the Xbox Live online game service and will culminate in an online championship on January 28, 2007. The winning player will take home an all-new 2007 Dodge Nitro. "The Rainbow Six franchise revolutionized the way people played console games online and it remains one of the hottest franchises on Xbox Live,” said Tony Key, vice president of marketing at Ubisoft. "Ubisoft is thrilled to be bringing its partners and the Rainbow Six fan base together to celebrate the launch of Tom Clancys Rainbow Six Vegas with this very exciting online tournament.” Ubisoft, Dodge and GameStop EB Games partnered with Future U.S., Inc. to create an integrated media campaign involving print, online and demo discs to promote Tom Clancys Rainbow Six Vegas, the online tournament and the all-new 2007 Dodge Nitro. Futures new U.S. Web site, www.gamesradar.com, will prominently feature tournament news and information in the weeks leading up to and during the event. Futures U.S. games magazines, Official Xbox Magazine, PC Gamer, and PSM: Independent PlayStation Magazine will advertise the tournament, and a special 30-second trailer highlighting the Challenge will be featured on demo discs included with copies of Official Xbox Magazine and PC Gamer magazine. "Futures relationships with Ubisoft and Dodge made this partnership a perfect match for us,” stated Simon Whitcombe, Group Publisher, Future U.S. "Future is uniquely positioned to deliver the Tom Clancys Rainbow Six Vegas Challenge message to the 18 to 34 year-old game playing demographic.” GameStop and EB Games retail stores will feature the Tom Clancys Rainbow Six Vegas Challenge hourly in its 3,600 U.S. locations, as well as Tom Clancys Rainbow Six Vegas banners and in-store displays. Ubisoft also partnered with Prima Games to create a special Tom Clancys Rainbow Six Vegas Challenge strategy guide that will be available free of charge, exclusively at GameStop and EB Games stores while supplies last. "Ubisoft has been a leader in developing comprehensive online tournaments that engage video game enthusiasts and tangibly build the gaming community,” said Tom DeNapoli, Vice President, Marketing, GameStop Corp. "We are excited to bring our passionate army of gamers to this exciting event.” To register and learn more about Tom Clancys Rainbow Six Vegas Challenge, please visit www.gamestop.com/rainbowsixtournament. Tom Clancys Rainbow Six Vegas ships November 20, 2006 for the Xbox 360. Tom Clancys Rainbow Six makes its next-generation hardware debut in the most dramatic installment of the renowned first-person shooter franchise to date. Rainbow operatives take to the chaotic streets of Las Vegas as an escalating terrorist siege in "Sin City” threatens to take world terrorism to new, uncontrollable heights. The future of global security hangs in the balance as you battle to defend classic Vegas locations and environments like Fremont Street, the Strip and casinos. Experience Las Vegas like never before – through revolutionary next-generation technology – as you work against the clock to protect one of the worlds most recognizable cities from utter devastation.