NEWS - Thursday, November 16, 2006


Xbox 360 To Be Next Gen Winner Says Merrill Lynch

Although most analysts have said that the PlayStation 3 would maintain Sony’s lead in the console market in the coming years, an analyst for Merrill Lynch is bucking the trend and is giving a nod to the Xbox 360. Sony has held the lead in the console wars with the original PlayStation and PlayStation 2, so what would prevent the PlayStation 3 from carrying the crown this go around? There is no doubt that the PlayStation 3 will face formidable competition from its cheaper Xbox 360 and Wii rivals, but Merrill Lynch’s Yoshiyuki Kinoshita says that it goes much further than a low price tag. "The winner in the next-generation console battle is likely to be the Xbox 360, which is the leader in North America, the world’s biggest market," said Kinoshita. Kinoshita points to early production problems with the PS3 and Microsoft’s one-year head start as insurmountable barriers for global dominance by Sony this time around. On the other hand, production problems can be worked out and one shouldn’t dismiss Sony’s larger fan base. Despite this, Kinoshita predicts that Microsoft will retain a 50% share of the North American market by March of 2011 with Sony and Nintendo commanding 27% and 23% respectively. In the overall global market, the race will be much tighter with Kinoshita still giving the edge to Microsoft overall. "We forecast respective market shares at end-FY3/11 (March 2011) of Xbox 360 [at] 39 percent, PS3 [at] 34 percent and Wii [at] 27 percent, thus overturning Sony’s domination of the market with its PS2-based share of 69 percent, and doubling Microsoft and Nintendo’s respective market shares." This is a race that everyone will be watching closely. The trash talking and prodding on behalf of both Sony/Microsoft execs and respective fans have been fierce over the past year, but it will still be years before we see which console truly comes out on top.
Source: http://www.dailytech.com

Site Statistics

Registered Members: 52,576
Forum Posts: 725,929
Xbox One Titles: 3,753
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,194
Member Reviews: 10,339
News Articles: 16,134
Screenshots: 35,479
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News





Hermitage: Strange Case Files Out Now

Hermitage: Strange Case Files Out NowHermitage isn’t your ordinary book shop. If customers are purely looking for something to read, they won’t find that here. From Japanese folklore to superstitious tales from Southeast Asia, the books on offer here are colourful as its clientele.




See News Archives

Community Forum Activity

2021: XBA is still here
Post by shrew king
3 Replies, 17727 Views

Watch Dogs: Legion
Post by Nato King
0 Replies, 34179 Views

Xbox Series X or S
Post by Nato King
5 Replies, 47403 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 39919 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 40350 Views

Xbox one no signal
Post by debrartin
0 Replies, 57072 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 59334 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 51253 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 83749 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 43211 Views

Squad Up
Post by samslophead
0 Replies, 94347 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 69039 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 129788 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 88338 Views

Happy Birthday, Me.
Post by SnoochyBoochy
4 Replies, 109671 Views

© 2000-2021 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics