NEWS - Monday, June 4, 2001
The Love Bus TourYou may remember a few weeks back Microsft was teaming up with SoBe (South Beach Beverage Company), a business unit of PepsiCo, Inc., as a "Strategic Marketing Partner." They were putting a tour together a nationwide tour to show off the Xbox, well some more details have surfaced about the tour.
SoBe will have eight Love Buses driving the roads of America, which will give gamers some hands-on time with the Xbox and its first line of software releases. Each bus will be sporting two Xbox consoles, and tour members will dishing out Xbox goodness, such as t-shirts and stickers. The tour will also bring Xbox games and SoBe beverages to certain events , which will be outfitted with a "Lizard Lounge," a "traveling living room" decked out with game consoles, drinks, TVs and sofas.