NEWS - Wednesday, April 4, 2007


Hard Drive Price Is Fair, Says Microsoft

The company’s group product manager for Xbox 360 and Xbox Live says the drive is comparable in price to plug-and-play external drives for PC, adding that Microsoft carries extra testing costs for the drives. He also says it’s consistent with the firm’s pricing across Xbox 360 hardware. Speaking to weekly podcast Game Theory he said, “We know it is expensive and we have definitely heard that feedback but it is a little apples and oranges to compare it to internal PC hard drives because those are off the shelf drives that you have to install yourself. You have to format those and figure out how you are going to move your content over. There is a lot of work there for your average consumer it is not a plug in and play experience for them. “What we have done is release a smaller laptop size drive. If you compare what we are offering with a real plug-and-play drive the closest thing would be to take a 120 gig self-powered external PC drive and in that case we are seeing those retail at anywhere from $160 to $200 for comparable laptop sized external hard drives. “I know it sounds expensive to a lot of consumers but we are comparable to those types of drives and also we have to go through a lot more testing and security. When we buy from suppliers we require a lot more spec reports and tests because that drive has to be able to perform at specific speeds all the time in order to support our environment and our gameplay experiences. Those are not the same specs that they are able to deliver to with off-the-shelf drives. “We do hear consumers but we pay a premium for these drives. That’s just the nature of it. If you started with the core $299 SKU, everything we have done is based on adding storage. If you had the $100 hard drive that gets you to $399. If you added the $179 hard drive to the $299 SKU that gets you to $479 which is the Elite SKU so there is consistency in the way we think about this.”
Source: http://www.next-gen.biz

Site Statistics

Registered Members: 78,077
Forum Posts: 725,964
Xbox One Titles: 5,780
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,512
Member Reviews: 10,339
News Articles: 16,524
Screenshots: 38,485
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News






Nacon Unveils RIG 900 MAX HX

Nacon Unveils RIG 900 MAX HXLicensed for Xbox, the 900 MAX marks the pinnacle in wireless game audio, merging capabilities such as a personalized Dolby Atmos headphone experience, dual wireless connectivity with Bluetooth audio, and a seamless charging base station.


Nacon Announces New RIG 600 PRO Headset Line

Nacon Announces New RIG 600 PRO Headset LineThe RIG 600 PRO HX is officially licensed for Xbox and includes Dolby Atmos for Headphones. Gamers can experience three-dimensional precision audio by simply connecting the USB-C wireless adaptor to the Xbox console or PC.


See News Archives

Community Forum Activity

KeyWe Giveaway!
Post by Variation-XBA
0 Replies, 20392 Views

2021: XBA is still here
Post by shrew king
37 Replies, 177660 Views

Watch Dogs: Legion
Post by Nato King
0 Replies, 111036 Views

Xbox Series X or S
Post by Nato King
5 Replies, 130337 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 121921 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 140551 Views

Xbox one no signal
Post by debrartin
0 Replies, 133010 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 192258 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 149820 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 240660 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 137371 Views

Squad Up
Post by samslophead
0 Replies, 236757 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 168180 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 290786 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 158574 Views

© 2000-2023 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics