NEWS - Thursday, June 7, 2001

Dashboard Designers reveled
The company behind the Xbox dashboard that was shown a few days ago in the "State of the Xbox" vol 4 edition, has been announced. In a press release from Rezn8, a leading high-tech design company in Hollywood California, the full scoop on why Microsoft chose them as the designers for the Xbox dash.
Los Angeles, CA – June 7, 2001 – REZN8, a premier digital design and communications company, announced today that it helped create the visual style for the navigation interface on the Xboxä video game system from Microsoft. The Xbox Dashboard will be used to navigate through the Xbox system options allowing the user to adjust various game settings and utilize devices such as CD and DVD controls.The concept of the Xbox Dashboard is based on the premise that the Xbox system takes console gaming to the next level, enabling reality in game play that was formerly unimagined. Designed for the hardcore gamer, the Xbox Dashboard allows players to harness and navigate the Xbox system with the speed that they associate with cutting-edge video games. The interface appears after the start-up whenever the game slot is empty or when a standard CD or DVD is loaded.
“The differentiating feature about the Xbox Dashboard is that it is a living and breathing component that can detect and interact with the software to offer higher levels of game interaction,” said Paul Sidlo, founder and president of REZN8. “REZN8s mission is to stir the imagination of its audience, and the service we provided for Xbox allows us to continue this mission with a console developer that shares a similar focus.”
“REZN8 was chosen to develop the look and feel of the Xbox Dashboard because of the companys deep understanding of emerging technologies and its extensive background in creating award-winning animation packages for the television and film industry,” said J Allard, General Manager, Xbox Platform. “Xbox is crafted to present gamers with an out-of-this-world gaming experience, and REZN8 understood how to graphically capture the look that Microsoft was searching for in the Xbox.”
Source: http://www.xboxaddict.com/