NEWS - Monday, June 18, 2007


EA Reorganizes Into Four Labels

The four labels will be EA Sports, EA Games, EA Casual Entertainment and The Sims. Separate presidents will head up each label. Nancy Smith will lead The Sims label; Frank Gibeau will head up EA Games, which will manage titles including—but not limited to—Need for Speed, Medal of Honor, Spore, Battlefield, Burnout, Command & Conquer and The Simpsons; Kathy Vrabeck will head up the recently announced EA Casual Entertainment unit, which houses Harry Potter, Boogie, EA Mobile and Pogo.com; and EA executive VP Joel Linzner will lead EA Sports until a president is appointed for that label. EA CEO John Riccitiello said in a statement that the changes will occur “over the course of the coming months." He added that he expects the reorganization will bring about “more games and services for core consumers and new gamers and better focus on operational efficiency." In a Reuters report, Gibeau said that the reorganization is actually based on the structure used within The Sims unit. "We ran an organizational experiment and it was pretty damn successful. The Sims grew aggressively," he said. EA also said that two newly-founded groups—Central Development Services and Global Publishing—would support the new labels. Executive VP John Schappert will head up Central Development Services, which will focus on technology, operations and EA’s online platform. It will also house the office of the chief creative officer. The global publishing unit will be responsible for “strategic planning, field marketing, sales and distribution in Asia, Europe, Latin America and North America.” Existing finance, IT, legal and human resources will be maintained following the restructuring. Revenues for EA for the fiscal year ended March 31 were just over $3 billion, up 5 percent year over year. Shares for EA today dropped 78 cents, or 1.5 percent to $49.71, but rose to $49.76 in aftermarket trading.
Source: http://www.next-gen.biz

Site Statistics

Registered Members: 74,747
Forum Posts: 725,957
Xbox One Titles: 4,882
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,409
Member Reviews: 10,339
News Articles: 16,463
Screenshots: 37,384
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

KeyWe Giveaway!
Post by Variation-XBA
0 Replies, 13425 Views

2021: XBA is still here
Post by shrew king
30 Replies, 99373 Views

Watch Dogs: Legion
Post by Nato King
0 Replies, 94488 Views

Xbox Series X or S
Post by Nato King
5 Replies, 109621 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 105325 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 119797 Views

Xbox one no signal
Post by debrartin
0 Replies, 118060 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 145629 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 111344 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 186635 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 118065 Views

Squad Up
Post by samslophead
0 Replies, 207132 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 148526 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 259358 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 145127 Views

© 2000-2023 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics