NEWS - Thursday, September 6, 2007
Xbox Live In-Game Ad Campaign Kicks OffCar manufacturer Renault has launched its first in-game marketing campaign in the UK, across Xbox Live. The program will form part of a multi-million pound push for the firm. The move represents the biggest ever investment in Microsoft Digital Advertising Solutions’ in-game advertising offering. Renault Twingo branding will appear in TOCA Race Driver 3, Need For Speed, Project Gotham 4, Trackmania United and Juiced. The campaign was brokered between media agency Carat Digital and Microsoft Digital Advertising Solutions.