NEWS - Monday, November 19, 2007


EA Hires Former Barbie Boss

Formed earlier this year, the EA Casual label represents EA’s increasing concentration on the growing pick-up-and-play games market. EA expects Arons’ experience in toys and other global markets to expand the megapublisher’s presence.

Arons’ work history spans across 14 years of global brand management experience at companies including Mattel, where she was in charge of the $1.5 billion Barbie toy business. Incidentally, she was the “mastermind” behind the successful “Barbie & Ken Break-Up” campaign, according to EA.

As marketing head, Arons will work with EA Casual president Kathy Vrabeck in spreading the message and establishing the global marketing strategy for the label. She’ll also concentrate on business development and PR and consumer research.

She also worked at Hallmark and most recently, search engine company InfoSpace.

EA’s casual arm includes franchises such as Harry Potter, Boogie, Smarty Pants and EA Playground.
Source: http://www.next-gen.biz

Site Statistics

Registered Members: 74,700
Forum Posts: 725,954
Xbox One Titles: 4,862
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,406
Member Reviews: 10,339
News Articles: 16,463
Screenshots: 37,347
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

KeyWe Giveaway!
Post by Variation-XBA
0 Replies, 13381 Views

2021: XBA is still here
Post by shrew king
27 Replies, 99233 Views

Watch Dogs: Legion
Post by Nato King
0 Replies, 94409 Views

Xbox Series X or S
Post by Nato King
5 Replies, 109529 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 105269 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 119729 Views

Xbox one no signal
Post by debrartin
0 Replies, 117996 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 145547 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 111277 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 186547 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 117994 Views

Squad Up
Post by samslophead
0 Replies, 207043 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 148468 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 259283 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 145087 Views

© 2000-2023 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics