NEWS - Friday, July 25, 2008
Moore: E3 Must “Go Big or Go Home”
“That is the predicament that E3 now finds itself in as the dust settles from last week’s summit,” says EA Sports chief Peter Moore in a new post on his blog. “There was a palpable sense of frustration at the structure and logistics from all participants, from publishers like ourselves to the working press and financial analysts.
“Soulless and lacking an epicenter, the fragmented layout gave no indication whatsoever that we are the fastest growing entertainment medium in the world. While I am not sure I want to revert back to the old days of excess and one-upmanship, I do know that this format isn’t working.”
Moore joins a number of major execs, analysts and industry commentators in criticizing the structure of this year’s downsized E3 event, but says he’s confident that the industry can work with the event’s organizer, the Entertainment Software Association, to make things right.
“There are important meetings ahead that we think will be substantive and be productive in finding the right path forward.
“Let’s invite the community. With the right planning, involving our biggest fans in E3 would bring back some of the raw passion the event has lost.”
Earlier this week the ESA confirmed plans to host the E3 Media and Business Summit again next year, but made no mention of how the event might differ from 2008’s.
"We just need to decide where the dial needs to go," ESA boss Michael Gallagher told the San Francisco Chronicle recently.