NEWS - Wednesday, September 24, 2008


MS Launches Biggest Ever Xbox 360 Marketing Blitz

The campaign theme is “Live your Moment” and is targeted at “the casual and social segments”, illustrating Microsoft’s desire to evolve the Xbox 360 from a gaming platform to a mainstream entertainment platform. According to the company, “It’s about real people having emotional and connected Xbox gaming and entertainment experiences with their friends and family.”

The pre-Christmas marketing blitz is set to include television, billboard and print ads, as well as retail displays and digital marketing around the world, supported by PR outreach, social networking and direct customer communication efforts.

The marketing kicked off on Friday in the US and will debut in Europe this Thursday, emphasizing the relatively cheap Xbox 360 entry price of $199 / £129.99, the “New Xbox Experience” launching this fall and the system’s lineup of upcoming titles.

Microsoft said in a press release that “the campaign will be particularly critical in EMEA, where we are focused on shifting brand perception and driving re-appraisal of the platform in a very competitive region with entrenched competition.” 

As in the US, European ads will air during top-rated shows across TV networks in the UK, France, Germany, Italy and Spain.

You can check out one of the TV spots here.


Source: http://www.next-gen.biz

Site Statistics

Registered Members: 79,113
Forum Posts: 725,965
Xbox One Titles: 6,001
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,539
Member Reviews: 10,339
News Articles: 16,531
Screenshots: 38,733
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News








See News Archives

Community Forum Activity

KeyWe Giveaway!
Post by Variation-XBA
0 Replies, 22551 Views

2021: XBA is still here
Post by shrew king
38 Replies, 183603 Views

Watch Dogs: Legion
Post by Nato King
0 Replies, 118921 Views

Xbox Series X or S
Post by Nato King
5 Replies, 136682 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 128268 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 148628 Views

Xbox one no signal
Post by debrartin
0 Replies, 138909 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 198422 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 153685 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 248084 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 145012 Views

Squad Up
Post by samslophead
0 Replies, 247894 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 175910 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 302962 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 163584 Views

© 2000-2024 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics