NEWS - Friday, February 13, 2009


Microsoft Embarking on its own Retail Chain

The company has also announced that‭ ‬David Porter‭ – ‬the former head of‭ ‬worldwide product distribution at‭ ‬DreamWorks Animation SKG‭ – ‬will be taking charge of the new enterprise.‭

“We’re working hard to transform the PC and Microsoft buying experience at retail by improving the articulation and demonstration of the Microsoft innovation and value proposition,‭” ‬says‭ ‬Microsoft COO Kevin Turner.‭

“[‬Porter‭]‬’s unique and diverse background,‭ ‬coupled with his deep retail roots and distribution understanding,‭ ‬will be an invaluable asset in this long-term effort.‭”

Details on the retail outlets are slender in regards to how many stores will open,‭ ‬what product lines will be in the stores,‭ ‬and indeed if Microsoft has a plan for taking the business outside of‭ ‬North America.‭

In terms of how the store will look,‭ ‬a recent ‬news piece from Kotaku had attached pictures of Microsoft’s concept store‭ [‬pictured‭]‬,‭ ‬which provides an interesting,‭ ‬if unverified,‭ ‬insight into how the stores will appear.


Source: http://www.next-gen.biz

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