NEWS - Thursday, July 30, 2009


360 Games on Demand service in question.

 Microsoft is a "big believer" in digital distribution, but the Xbox house has no plans to begin releasing digital versions of a given game day-and-date with physical retail versions, according to Shane Kim, VP of Strategy and Business Development for Interactive Entertainment.

"...When it comes to us saying we want [the Xbox Live digital distribution service] Games on Demand to enable day-and-date release of new titles, then there’s certainly a lot of work we would need to go through. We’re not anywhere close to that world today," said Kim in an interview with tech business site Fast Company.

"There are a lot of complex issues to deal with here, especially if you start talking about day-and-date release with retail availability--which is not something that we’re talking about at all, today," he added.

 In June, Microsoft announced Games On Demand, a digital distribution service launching in August that will allow broadband-connected Xbox Live users to download full-scale catalog retail games such as Mass Effect, Oblivion, Crackdown, and Call of Duty 2.

 One of the main issues with releasing a digitally distributed version of a game at the same time the retail version hits shelves is that with a digital sale, retail partners don’t see a cut of the revenue. And Microsoft presumably doesn’t want to step on the toes of major retail partners like GameStop.

"It’s not about trying to share-shift from retail to direct online distribution. That’s not it at all," said Kim, who added that Microsoft is also a "big believer" in retail distribution.

 Instead, Kim said that Microsoft and external game publishers can utilize Xbox Live’s Games On Demand digital distribution service as a marketing tool for upcoming games. If a publisher is about to release a sequel to a game at retail, it can put out a digital version of the sequel’s predecessor to generate awareness.

"We have great relationships with the retail channel--they’re important partners. We sell a lot of hardware and software through retail channels. We have to be smart about how we approach this business," he said.

 Although digital distribution is growing rapidly, GameStop CEO Dan Dematteo has repeatedly said that digital distribution will pose no threat to his company’s physical retail business for the next several years.

 Microsoft’s Xbox Live general manager Marc Whitten told Gamasutra at the E3 expo in June, "This isn’t some zero-sum game where there is a winner or loser [between digital and retail sellers]. I personally believe that going into a store and seeing that back of the box of the game, talking about the game--that’s not going away."

 


Source: http://www.gamasutra.com

Site Statistics

Registered Members: 56,083
Forum Posts: 725,947
Xbox One Titles: 4,229
Xbox 360 Titles: 1,086
Xbox 360 Kinect Titles: 95
Xbox 360 Arcade Titles: 586
Original Xbox Titles: 987
Staff Reviews: 2,290
Member Reviews: 10,339
News Articles: 16,315
Screenshots: 36,337
Xbox 360 Achievements: 45,112
Xbox 360 Faceplates: 2,016
Cheat Codes: 1,706

Latest News


Dragonslayer Lands in Neverwinter on June 14

Dragonslayer Lands in Neverwinter on June 14The new Fizban’s Treasury of Dragons-inspired module marks the very first time both PC and console players can enjoy new content on the same day, as previous modules for Neverwinter have launched at different times across platforms.



Wayward Strand Launches July 21

Wayward Strand Launches July 21With multiple heartfelt stories playing out at the same time, Wayward Strand allows players to choose from an ocean of experiences - no two playthroughs will be alike.




Fellow Traveller launches Citizen Sleeper

Fellow Traveller launches Citizen SleeperCitizen Sleeper follows the journey of you, a Sleeper, on the run in a stolen body from the interstellar corporation that owns it. After waking on a ruined space station it’ll take intuition, skill and luck to survive until the next cycle.


See News Archives

Community Forum Activity

KeyWe Giveaway!
Post by Variation-XBA
0 Replies, 1839 Views

2021: XBA is still here
Post by shrew king
20 Replies, 29489 Views

Watch Dogs: Legion
Post by Nato King
0 Replies, 61732 Views

Xbox Series X or S
Post by Nato King
5 Replies, 74823 Views

Spellbreak Grand Magus Pack (3) and Starter Pack (7) Giveaway!
Post by Variation-XBA
0 Replies, 75809 Views

I pay $ 1000! I search the Element 54 Canadian launch Team signaturen Faceplate
Post by Smill
0 Replies, 81797 Views

Xbox one no signal
Post by debrartin
0 Replies, 84984 Views

do you remember?
Post by SnoochyBoochy
3 Replies, 87859 Views

i haz xbox
Post by SnoochyBoochy
0 Replies, 67032 Views

Claiming the first thread of 2020
Post by Kraft
7 Replies, 120285 Views

Important! I pay $ 1000! I search the Sweden launch and the Element 54 Faceplate
Post by Smill
3 Replies, 82012 Views

Squad Up
Post by samslophead
0 Replies, 154977 Views

TERA Skinned Xbox One X Giveaway!
Post by Variation-XBA
0 Replies, 113328 Views

Starfield Release expectations?
Post by DJ tx
4 Replies, 197293 Views

Issue with Xbox live on Xbox home
Post by rcmpayne
0 Replies, 114655 Views

© 2000-2022 XboxAddict.com - All rights reserved. All trademarks are properties of their respective owners.
Xbox is a registered trademark of Microsoft. XboxAddict.com is not affiliated with Microsoft.

Made in Canada
Site Design by Cameron Graphics