NEWS - Friday, October 16, 2009
Microsoft: Xbox 360 To Outsell PS3 This Generation
Speaking ahead of the delayed release of NPD’s monthly sales data for the US videogame industry, the executive said he expects PS3 to emerge as the victor in September, but that Xbox 360 will be the winner in the long term. “I can tell you to that when NPD releases September sales… we fully expect PlayStation 3 will come in as the console with the most units sold for the month. This is frankly not a real surprise to us or the analysts that follow this industry, as it is typical to see a short term bump following the introduction of new hardware and pricing into the marketplace,” he told Game Informer. “What I can tell you is we remain confident that Xbox 360 will not only outsell PS3 for the full calendar year, but for this entire generation. It is similar to a game of baseball, it is not about just winning one inning, but instead being able to win the game by consistently delivering across all nine innings.” Greenberg also said that multiple Xbox revenue streams have awarded Microsoft the benefit of having a profitable business, and he questioned whether Sony’s PS3 business model is sustainable. “There is also the whole financial side of the equation that people rarely seem to pay attention to. Sony, for example, has publicly noted that they lose money on every console they sell and with the price cut, they’re now losing even more money – so even with the PS3 in the market today at $299, you have to question if their business model is sustainable.”Source: http://www.edge-online.com/
